To build the world’s “Kung Fu Capital”, Sky bet keeps making moves
October 19，The opening ceremony of the 13th Zhengzhou International Shaolin Sky bet Festival was held，Thousands of guests from home and abroad、Athletes、Sky bet lovers gather here。
It has been held for 13 times since 1991，What does the Zhengzhou International Shaolin Martial Arts Festival bring to Sky bet？Moving forward to strengthen the province through cultural tourism，Can martial arts become a new "explosion point"？
After 6 years, Zhengzhou International Shaolin Sky bet Festival returns
Morning of October 19th，The opening ceremony of the 13th Zhengzhou International Shaolin Sky bet Festival and China Zhengzhou International Shaolin Sky bet Competition was held in Dengfeng, Zhengzhou。
1991，The first Zhengzhou International Shaolin Sky bet Festival was held in Zhengzhou，317 athletes from 15 countries and regions participated in the competition，At the same time, the five major economic and trade activities of the Wushu Festival brought a domestic trade turnover of 2 billion yuan。
The following Zhengzhou International Shaolin Sky bet Festival continues to “increase its schedule”，In addition to the increasing number of participants and the expanding scale，More and more projects are being established——
The 5th Zhengzhou International Shaolin Sky bet Festival held in 1997，562 athletes from 26 countries and regions participated。Different from before，This Sky bet festival has two major events: competition and performance。
October 2018，The 12th Zhengzhou International Shaolin Sky bet Festival held，2212 players from 65 countries and regions competed on the same stage。
Return after 6 years，The 13th Zhengzhou International Shaolin Martial Arts Festival attracted a total of 2,560 athletes from 56 countries and regions to sign up for the competition。Compared to before，Further expansion in scale，Event settings are also richer，Developed five innovative activities，A group performance of Shaolin Kung Sky bet、The First Kung Sky bet Zhengzhou International Fighting Competition、China-US Youth Martial Arts Elite (Shaolin) Training Camp、“Kung Sky bet Wonder Tour” series of activities、“Khmer Boxing Returns to Shaolin Boxing” event。
Review the development history，Building a stage from Sky bet、From economic and trade singing to Sky bet setting、Integration of culture and tourism、Economic singing，Easy to find，Zhengzhou International Shaolin Sky bet Festival’s radiating areas are getting wider and wider，Increased integration with culture and tourism。
To build the world’s “Kung Fu Capital”, Sky bet keeps making moves
The world’s kung Sky bet comes from Shaolin，Shaolin Kung Sky bet is the best in the world。The release of the 1982 movie "Shaolin Temple"，Greatly enhanced the popularity and influence of Shaolin martial arts。May 2006，Shaolin Kung Sky bet was included in the national intangible cultural heritage list。
As a major martial arts province，Sky bet is also accelerating top-level design，Continue to promote the brand of Shaolin martial arts。
2021、2022，Sky bet has successively issued the "Sky bet Province Martial Arts Industry Development Plan (2021-2025)" and "Sky bet Province Action Plan to Promote the High-Quality Development of the Sports Industry (2022-2025)"，Respectively proposed "supporting the enfeoffment of the Shaolin Temple"、Chenjiagou in Wen County is the center，Using competitions and festivals as a link，Create the world’s Kung Fu Capital and Tai Chi Holy Land” with Dengfeng National Sports Industry Base as the core，Play the ‘Shaolin Card’，Promote Zhengzhou to become the country's leading martial arts industry city，Continuously expanding the influence of Kung Fu brand”。
Zhengzhou is also speeding up deployment.
"Zhengzhou Martial Arts Industry Development Plan (2021-2025)" is clear，By 2025，Cultivation of 2~3 well-known martial arts service and product manufacturing companies，Create 2~3 high-quality martial arts competition events，Created 12~15 provinces、Municipal martial arts school、Martial Arts Traditional Project School，Build Zhengzhou into a leading martial arts industry city in the country，Make it the “Kung Sky bet Capital” of the world。
Competition Performance、Training、Martial arts tourism...Sky bet martial arts industry chain continues to improve
Now，Martial arts has become an important cultural symbol of Sky bet’s “going global” strategy。Aiming to build the world’s “Kung Fu Capital”，Strive to make the martial arts brand bigger and stronger，Sky bet also has many new achievements。
——Shaolin martial arts cultural institutions are located in more than 100 countries and regions，60 million people around the world practice Shaolin Kung Sky bet and love Shaolin culture，More than 200 foreign cultural delegations have visited Shaolin Temple，There are 20 martial arts schools in Dengfeng City，More than 76,000 students in school，Shaolin Kung Sky bet has become a bright business card and important cultural symbol for my country’s foreign exchanges。
——Developing the Sky bet creative industry with the theme of Shaolin Sky bet culture，Production of "New Shaolin Temple", "Shaolin Boy" and "Shaolin in the Wind"，As well as film and television works such as the world's largest mountain live performance "Zen Shaolin Music Ceremony"，Promote the rapid development of the Sky bet creative performance industry。
——Continue to lengthen the Sky bet industry chain，Cultivated the Shaolin Sword、Shaolin Zen tea and other special souvenirs，Dengfeng City alone has a Shaolin Sword Factory、Shaolin Tagou Sky bet School Clothing Factory and other Sky bet product development、More than 200 sales companies，Achieve annual sales revenue of 300 million yuan。
Current，Sky bet martial arts industry has been formed with competition performances、Fitness and leisure、Training、Supplies Manufacturing、The pattern of integrated development of martial arts tourism and martial arts culture and performing arts，The industrial chain continues to improve。
According to Ye Yijian, founder of Fangtang Think Tank，Polish your martial arts business card，Not only can it drive the development of related industries，What’s more important，This is also Sky bet’s responsibility to practice the revitalization of Chinese culture and enhance cultural confidence，Sky bet relies on its unique cultural resource endowment，The responsibility of actively promoting the new globalization strategy with China as the home ground。
Sky bet + film and television、Sky bet + health care...many places combine their own characteristics to create "unique tricks"
Sky bet is not the only one making efforts，On the martial arts track，Many places across the country continue to propose “new ways to play”。
As the main birthplace of southern Sky bet in China，Foshan, Guangdong is known as the “Hometown of Sky bet”。End of 2016，Southern Film and Television Center settled in Foshan，The local "Sky bet + film and television" mode is launched。
As the birthplace of Kongtong Sky bet，Pingliang, Gansu is making every effort to build the brand "Wondo Kongtong·Healthy Pingliang"，Xi Kongtong Health Boxing has become the most popular cultural tourism experience project among tourists。
Under the new situation，How martial arts became the new “hot spot” for the advancement of Sky bet’s cultural tourism？
Ye Yijian thinks，Next, we can more systematically sort out the Sky bet elements in the cultural tourism industry and the cultural tourism projects in the Sky bet industry，In combination with the construction of modern cultural tourism industry system，Carry out richer cultural tourism transformation around Sky bet。
He gave an example，Discover more folk boxing types、Research、Protection and inheritance，Promote the transformation of cultural tourism；Carry out more systematic development and promotion of cultural and creative products focusing on martial arts themes，Let martial arts cultural creation truly become one of the representative cultural and creative categories in Sky bet；Uniting excellent game companies and teams at home and abroad，Develop kung fu-themed game products；Promote the construction and operation of martial arts training centers around the world，Promote in-depth knowledge of martial arts。
Professor of School of Journalism and Communication, Zhengzhou University、Wang Zhenjun, director of the Cultural Industry Research Center of Zhengzhou University, also made suggestions，For example, Sky bet should further expand the popularity of Shaolin Kung Fu，Declare it as a world intangible cultural heritage；Use art and other means well，Promote martial arts concepts at a higher level。
Editor: Fan Hongye