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The story is the brand shaping the second image、Positioning、Competition、Relationship、Assets、Blue Ocean、Category、Creative、Another major strategic dissemination paradigm after culture and other trends。It can integrate brand ideology+brand value+brand symbol，Revisiting the practical significance of the relationship between the brand and the consumer，Double meaning of "creativity+culture"。It has the cultural attributes of "building unique cultural brands with ideology innovation"，There are also creative attributes of "realizing the cross -border integration goals of cultural industries and non -cultural industries"。Under the contemporary context，The story becomes the strategic path and dissemination paradigm of the national brand，This is because，The story Sky bet online sports Sky bet online sports betting APP download sky bet online casino betting APP download has "enrich the connotation of Chinese beliefs、Vivid Chinese spiritual meaning、Give Chinese cultural energy、Show China's national charm、The meaning of building a community of human destiny。

For Henan,，History long、Cultural thickness is the innate advantage of the Henan province brand。For the audience，You need to explore the origin of the culture through the story、Understanding historical events、Understand historical figures; to understand China's spiritual beliefs、Value pursuit and collective personality。Specifically，The story can include the root soul culture and spiritual belief of "hometown"，It can also be compatible with "walking Henan · Reading China" cultural tourism value and cultural and creative spirit; it can show the historical foundation and true love of "hometown of Henan"，It can also reflect the "walking Henan · Reading Sky bet sports betting APP Sky bet sports betting APP China "'s knowledge -like rationality and open mentality。Therefore，Henan can rely on historical and cultural heritage，Focus on the Story Category Strategy，Taking "Henan with Henan" as the dissemination slogan，Organize the depth of the two major province brands，Realize "Shape the Charm of Henan Henan、Walking for Henan、The strategic goal of reading China Interpretation "。

Henan Focusing Story Category Strategy，The main line should be based on telling the story of Henan，"Business Innovation、Entrepreneur spirit、Leaders、Organization "is a strategic operation mechanism，Two wings with "Cultural Tourism Infrastructure+Cultural and Creativity"，Taking "policy guidance+technical empowerment" as the tail，With the opportunity of the times，Positioning the category of "Henan has a story" to the world。

Deepening theoretical research。Take the thick sky bet online sports betting Sky bet football Henan culture as the foundation，Pointing with immersive cultural tourism，Drive with the innovation of culture and the technological innovation of the Yuan universe，The theoretical system with the story of creating virtual reality and integration as the core。First，It is a kind of brand construction based on Henan Province、The overall strategic thinking of high -quality development of cultural tourism，Inherited cultural heritage、Economic Development、Social harmony、Civilized recognition and other factors The directional thinking of cultural tourism transformation comprehensive consideration。Next，It is an economic industry that is integrated with cultural tourism and business，Fitting culture、Travel、Communication、Economic elements such as commercial and other economic elements are systems that are closed into closed -loop ecological Sky bet online sports betting APP download sky bet online casino economy。Last，It is an experience value design，That is to meet the needs of audience experience，Cultural and Creative Design with the story of the story of the story。

Import cIS system。Focus on Story Strategy，Establish "Henan Story", "Tell Henan Story，The unified concept of everyone's responsibility，Forms "Henan Development needs talent，Henan stories need to be renewed "" Growing up with Henan、Unified action of common destiny with the nation，Establish a unified logo such as "Henan Henan", "Walking Henan · Reading China"，Uniformly applied in the process of dissemination at home and abroad; implemented the "enterprise assistance、Yi Fu Qiang Enterprise Plan，Use enterprise product packaging、Advertising and other channels，Expand brand communication path。

Implementing the output plan。Use advertising, film and television media Sky bet online sports betting APP download Sky bet football resources，while continuing to do a good job of cultural Spring Festival Gala and the Chinese festival series，Focus on Chinese medicine culture、China Kung Fu、History celebrities、series of film and television drama boutiques for the content of Henan spirit。In addition，Press, publishing and radio and film and television units should also strengthen internal and external cooperation awareness，Focus on a theme story，Promote the mutually literary creation of different media media，Work together to create a story explosion。

Accelerating IP storyization。Strengthen the content creation and performance of high -quality story content，Enhance the influence of IP symbols; expand the IP image in news broadcast、Leisure and Entertainment、Virtual Travel、Smart answers and other multiple scenarios applications。historical stories about Henan on paper media or online Sky bet sports betting APP Sky bet football media、Literary works and other content，IP -based screening，Planning、There are steps to cultivate。

Establishing a media matrix。Establish six major storytelling subjects of "Government+Official Merchants+Consumption Manufacturing Enterprises+Cultural Tourism Cultural Capital+Public Welfare Organization+Self -Media Entrepreneurs，Use film and television drama、Online game、Anime and other top ten tools，Draw "prehistoric、Sage、Farming、Technology、Medicine、Chinese characters、Opera、Folklore、martial arts、Surnames "and other 18 types of cultural resources are story creative materials，Create the five stories of "main melody+traditional culture+corporate brand+ordinary people+IP extension"，Form three major content collaborative operation mechanisms of "PGC+BGC+UGC"，Through the official melting media、Sky bet online sports betting APP download sky bet online casino Two micro shake、Corporate Sky bet sports betting APP media、Publishing Agency、Outdoor media and many channels，Form the communication form matrix，Continue to store the potential energy for the brand、Continuing energy。

Editor in charge: Wang Yixiao