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Do a good job of Internet content construction and management in the new era,It is an inevitable requirement for informatization changes,It is the top priority of the party's ideological work。
August 19, 2013,General Secretary Xi Jinping pointed out: "To adapt to the new situation of continuous promotion of social informatization,Accelerate the development of traditional media and emerging media,Make full use of new technologies and new application innovation media communication methods,Occupation information communication system "。
April 19, 2016,At a symposium on network security and informatization,General Secretary Xi Jinping further pointed out: "We must be responsible for society、Attitude to the people,Strengthen network space governance in accordance with the law,Strengthen the construction of network content,Strong online publicity,Cultivate positive health、Internet culture to the good,Nourish people's hearts with the core values of socialist and excellent civilization、Nourishing society,Get positive energy、High main theme,Create a clear network space for the majority of netizens, especially teenagers。”
The direction of the light guidance of thought。Since the 18th National Congress of the Communist Party of China,Implementing General Secretary Jinping's important instructions of "Accelerating Traditional Media and Emerging Media Integration and Development",The national network information system insists on taking online public opinion as the top priority work of publicity and ideology,strongly promoting the same pace of various online media as the times、people -centered people,Strengthen online positive publicity,Strengthening the means of communication and discourse innovation,The positive energy of the network space is stronger、The main theme is higher。
Lift the flag cast soul,Let the party's voice always become the strongest sound of the network space
July 12,2023 China New Media Conference was held in Changsha, Hunan Province。The guests think,years,Continuous expansion of the entire media position,Phenomenon -level melting media products are constantly emerging,The party’s voice is more open through the network channel、wider、More deep。
The communication ecology and communication pattern of the entire media era have undergone profound changes,Ideological security faces many new challenges。General Secretary Xi Jinping pointed out: "The Internet is a double -edged sword,A picture、A video can form explosive communication in a few hours of the whole media,It has a great impact on the public opinion field。This influence,Use the benefit of the country and the people,If it is not good, it may bring unpredictable harm。It is necessary to insist Sky bet sports betting APP Sky bet online sports sky bet online casino betting on the correct political direction、Public opinion guide、Value orientation。”
Positive energy is the total requirements、It is the last word、Good use is true。Since the 18th National Congress of the Communist Party of China,The Internet information system insists on keeping positive innovation、Seeking steadily,Carefully do a good job of online major theme promotion and major topic settings,Actively promote media integration to develop in depth,Accelerate the construction of the next online online、The mainstream public opinion pattern of internal and external declarations,firmly occupying public opinion guidance、Thought leaders、Cultural inheritance、Serving the people's communication system。
July 5th to 7th,General Secretary Xi Jinping inspects in Jiangsu。Shortly after.,A set of pictures and text posters on the "Hot List" of major online media platforms:
"Tree's concept of benefiting the people's political achievements,Adhere to the people -centered development thought,Adhere to high -quality development,Do not engage in greedy for the ocean、Blind and dry、Pet petitions; insist on actual recruitment results,Not fascinated but not true、Speculation、Data fraud; insist on playing the foundation,Do not engage in urgent merit、Exhausto、Labor hurts money。”
"The Essence of the Entrepreneurship of the Division,Delivery、Responsibility as,Make difficulties and go up、Dare to fight,serious rectification 拈 拈、Lying flat and throwing the pot、Perfunctory blame、Negative phenomenon of passing and too much,Perfect responsibility as an incentive and protection mechanism。”
"Form a good situation that pays close attention to implementation,Performing and implementing the decision -making deployment of the Party Central Committee,Actively grasp the implementation,Gathering public efforts to implement,Grab implementation with the spirit of nails,Focus on the implementation of actual problems,Get new results in grasping implementation。”
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The important speech of General Secretary Xi Jinping during the inspection of Jiangsu is widely spread、Excited heart。
For 10 years,The majority of online media has always regarded Xi Jinping's publicity of socialist thought with Chinese characteristics as the top priority on online publicity,Combined with important nodes、Important conference activities,Use text、illustration、audio and video、Live and other media reporting methods,launched a large number of phenomenon -level works,Comprehensive、S three -dimensional showing that General Secretary Xi Jinping's Great Party leader,Let the party's innovation theory "fly into ordinary people's home"。
People's Daily Online's large -scale media column "Time Xi" closely focuses on General Secretary Xi Jinping's new ideas and new ideas and new ideas,Forms of all -media audiovisual blending,Building a study Sky bet sports betting APP Sky bet online sports betting APP download Sky bet football platform for the spirit of the majority of netizens at home and abroad to learn the spirit of General Secretary Xi Jinping's important speech;
Xinhuanet launched the "Workshop" column,strive to achieve the online report of General Secretary Xi Jinping "fast timeliness、Content deep、New ideas ";
CCTV News Client launched the current politics integration innovation micro video at the end of 2021,Reviewing General Secretary Xi Jinping's inspection footprint this year,Panorama presentation presents the strong people's feelings of General Secretary Xi Jinping;
Guangming.com launched the "Study Moment" column,Promote Xi Jinping's thoughts on socialism with Chinese characteristics in the new era deeply rooted in the hearts of the people;
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Positive energy generates large flow,The party’s voice becomes the strongest sound of the network space。
November 3, 2020,Just as General Secretary Xi Jinping proposed the 7th anniversary of the precision poverty alleviation strategy,A H5 interactive work "The Seven Years Behind a Photo" became popular network。
The work originated from a photo taken on the spot when General Secretary Xi Jinping went to Shibong Village, Xiangxi, Hunan Province in 2013。Click the image of each villager in the photo,The story of this villagers' poverty alleviation in 7 years is based on the figure、Wen、Video presentation: "Long Xinghua, 50 this year,Mainly relying on cattle 7 years ago、Cutting firewood for a living,Annual income is only 2000 yuan。Now,Relying on Kai Farm Family、Sell your own bacon,She can earn 80,000 yuan a year "" 2018,Shi Xiaodan returns to Shibadong Village,Service industry knowledge learned from working outside,Help the village to build farmhouses and small shops "...
In recent years,Each online media consciously benchmarks the topic settings of the work of the party and the national center,Constantly improving high -quality content supply capabilities。Combined with the 19th National Congress of the Communist Party of China、70th anniversary of the founding of New China、The 100th anniversary of the founding of the Communist Party of China、The 20th major nodes of the party,Careful planning and organizing publicity reports,The main line is clear、The theme is clear; focus on the construction of ecological civilization、Poverty alleviation、Village Revitalization、Anti -strike epidemic and other major topics,Efforts are rich content、Innovation expression,Concentrated people's heart、Gathering strength。
A large number of high -quality masterpieces have been widely praised by netizens。For example,The Central Cyberspace Office launched the "Mountain Mountains View Main Peak", "Thousands of Qiqiu and the Great Hundred Years", "Writing the Youth Chapters on the Motherland" and other online theme promotion and activities,Promote the creation of three major brand columns of "hundreds of sunshine", "mortal light" and "Sky bet sports betting APP Sky bet online sports betting APP download starry torch"; Xinhua News Agency launched the "Like Nineteenth National Congress,China is stronger "series of media interactive report products,Total praise exceeds 124.1 billion; Chongqing Hualong.com combined with local red resources,Launched "The Righteousness of the World is Vicensive -The Road to the Revival of the One Hundred Years of Outlets",Digging cultural relics literature、Interpretation,Tell the red story,Online views exceeded 300 million people ...
For 10 years,Online media also focuses on promoting the construction of international communication capabilities,Tell Chinese Stories、Tell the Story of the Communist Party of China。
October 19, 2022,People's Daily Client、The English client also released the Chinese Communist Party's international image network "CPC"。"CPC" multi -language version covers 12 foreign languages,and widely spread on the corresponding language media and websites,The total overseas communication exceeds 60 million,Will have an ideal、Belief、Responsibility、The image of the great country and the great party of the great country is displayed in front of the world。
"All Road Elephant North" live broadcast、"China Three minutes"、"When the Louvre Meets the Forbidden City"、"From Chang'an to Roman" ... For high -quality works carefully created,More and more foreign audiences can understand、I can listen to、I can understand。Through the Internet International Communication Activity,Chinese voice spreads farther、Pass more。
Shouzheng innovation, continuously strengthen the mainstream public opinion position
All media era is a big trend,Media fusion development is a big article。Who can conform to the general trend leading the entire media era,Whoever grasps strategy and active。
January 25, 2019,General Secretary Xi Jinping emphasized when the 12th collective study of the Political Bureau of the 19th CPC Central Committee,Promote media integration and development,To persist in integrated development direction,Optimization through process、Platform reconstruction,Realize various media resources、Effective integration of production factors,Implement information content、Technology Application、Platform terminal、Management means to integrate and communicate with each other,Catalytic fusion quality change,Aullary integrated efficiency,Create a batch of strong influence、New mainstream media of competitiveness。
For 10 years,Accelerate the construction of the platform of various media itself,Its network communication method means、Carrier channels constantly innovate,Advanced technology、Novel in appearance,The mainstream sound spreads faster and wider in the Chinese network space、More deeply rooted in people's hearts。New technologies and new applications are constantly emerging,Leading the fusion development Sky bet sports betting APP with advanced technology —
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2017,On the 90th anniversary of the founding army of the People's Liberation Army,Interactive H5 works "Look quickly! This is my military uniform photo "set a new high access volume in the industry。
"‘ military photos' H5,The most critical part is to synthesize the user photo of the soldiers。"Introduction of the technical person in charge of the main team of the work,Human face fusion includes many artificial intelligence technology,The important step is the key point positioning technology of the face,The generated picture effect is both height with the military illumination template,It also retains the user's facial features。
In recent years,5g、Big Data、Cloud computing、holographic projection、Augmented reality、Artificial intelligence and other new technologies are constantly emerging,Help the media to go to the Internet to spread innovative fast lanes。Central Radio and Television Terminal Continuing Upgrading Algorithm Technology,Take into account the information environment balance,Help users break through the information cocoon room; guide by the State Administration of Cultural Heritage、"Digital Tibetan Sutra" jointly created by Dunhuang Research Institute and Tencent,Sweeping through the digital photo、3D modeling technology,The details of the cultural relics of the Dunhuang "Tibetan Scripture Cave" have a millimeter -level accuracy of the number of accuracy on the mobile phone;,Resolution and loading adaptation of mobile phones and PCs, respectively,Provided a better browsing experience ...
Deepening the reform of the system and mechanism,Establish a platform organizational structure that adapts to the production and communication of all media —
Abroha Village opens to traffic、Tianfu Airport Pass ... Light and shadow overlap on the big screen,Flash switch records recorded in the Sichuan province's era of the era of Sichuan Province。Not long ago,"Chuanguan News C video account matrix and co -creation plan" officially launched in Anren Ancient Town, Chengdu。
"'C video" will actively explore the product ecosystem of' short video+news '' 'short video+viewpoint'。"Introduction to the relevant person in charge of the Sichuan Daily Newspaper Group,Construction of a new media platform,Create the "C video" brand,It is to tilt in the direction of the media in deep integration in the organizational structure,Ensure that the content of the new media side is preferred,Increase investment of Sky bet sports betting APP Sky bet online sports Sky bet football betting guarantor property,Efforts to realize the gorgeous turn from Wentu to audiovisual communication。
In recent years,Media at all levels in -depth grasping the development law of the times,Settlement mechanism for integration and development,Establishing a platform。People's Daily Central Kitchen Implementing the "Rong Media Studio" mechanism,Based on professional reporting teams in various fields in the society,Forming Rong Media Studio,Creative vitality emerge,Boutique content is frequent; Xinhua News Agency promotes the full process of intelligent tools,Further explore and create a new model of intelligent editorial department; Zhejiang、Shanghai、Provincial media such as Chongqing and other places to accelerate the pace of reform and construction,Coordinating multiple media platform content integration,Implement "All Media Journalists Service All Media Platform"; as of August 2022,2585 county -level financial media centers built and run,Based on the "Based on the Township of the Township", "Story around",Better to guide the masses、Serving the masses ...
Going up to good, build online and down the Internet
"How long have you not said to your mother,How long have you not eaten the meal made by your mother,How long have you not walk with your mother for a walk,How long have you not held your mother's hand ... "
During the Spring Festival 2018,A short film "Mother's Hand" popular network,Many online media jointly launched a large -scale network interaction of "Mom's Hand"。Video is released online,Photos of countless netizens holding themselves and moms、Video is released online,Make the family more thicker、The flavor of the year is stronger。
General Secretary Xi Jinping emphasized,Network space is a spiritual home for hundreds of millions of people。Network Space Tianlang Qi Clear、Good ecology,In line with the interests of the people。
The spirit of the important speech of General Secretary Jinping, all departments of all localities and departments,Focus on strengthening network ecological governance。Each online media consciously strengthen standardized management,At the same time, actively take responsibility for,Give full play to the advantages of network communication,Promote the harmony of the society and the positive energy,Broadly converged upward forces。Through Xinhuanet、China News Network and other graphic reports,The majority of netizens remembered the continuous mountain fire in Chongqing,Countless fire rescue officers and soldiers、Volunteers retrograde,Classed the "Great Wall of Fire" before the light of Wanjia; through the webcast of Sichuan News Network and other webcasts,Netizens saw the Life and Death Rescue of Ganzi Special Police,Staged "Flying to Luding Bridge" rescue; China ’s positive energy“ five hundred ”online boutique collection and exhibition activities Sky bet sports betting APP Sky bet online sports sky bet online casino betting that have been held for 6 sessions,Enthusiastic participation in various media,Has become a vane of the positive energy of the Internet。
"Rumor 1: When applying for a tax exchange,,Can I use the "artificial" operation to refund more taxes? "
"Truth: The news is not true and suspected of fraud。"" During the peak of tax refund,If the so -called 'professionals' claim that they can help you operate more tax refund,and ask for a tax app account password and bank card number,Please be alert。”
Not long ago,China Internet Joint Rumor Platform,Published a rumor information。China Internet Joint Rumor Platform is hosted by Xinhuanet,People's Daily、CCTV and other news websites are some of their members' units,Some provide information support for it。
For 10 years,Each online media actively fulfills social responsibility,Create the network to govern a beautiful environment。Cooperating with the special action of the "Qinglang" series of "clear" over the years,Main online media in the "Rice Circle" chaos、Porn Vulgar、Internet rumors and other issues for rectification,or increase publicity,may provide information technology support; focus on the protection of minors,Implement the requirements for "protecting seedlings",Many online platforms online youth mode,Internet literacy cultivation of minors、Online information content specifications achieve substantial results ...
Network space ecology is increasingly clear,Online media also strives to achieve the effect of communication "Impact from the Internet",Responsibility for social liability,Bridge,Service Social Governance、The overall situation of reform and development。
One day in 2020,Inner Mongolia Autonomous Region Dalrat Banner, a grass -roots cadre, Li Dabo, saw the column of "I donate a strategy for the" 14th Five -Year Plan "on the" Leadership Board "of the People's Daily Online。Combine your usual life and work,He put forward a suggestion for "mutual help"。Shortly,This suggestion was really written into the "Fourteenth Five -Year Plan"。Online media has become the "Lianxin Bridge" for communication,Become the "Suggestion Library" of social governance。
For 10 years,The media of the media in the media era,Adhere to the combination of online and Internet,Close to the masses to serve the masses,Combining the party's fine traditions with new technologies,Reinforcement with the audience,An open platform attracts users to participate in information production spread,Social governance of high -efficiency information interconnection interconnection。
OK without stopping,The future is available。Innovation innovation、The power of the upwardness is hidden in every space of the Chinese Internet,Unlimited stretching towards the future。
New journey,As long as we insist on the guidance of Xi Jinping's thoughts on socialism with Chinese characteristics in the new era,Adhere to the Sky bet sports betting sky bet online casino APP deepening reform and advance deep integration,The influence of the mainstream position with fusion,The main theme and positive energy of the network space will definitely be higher、stronger!
Editor in charge: Wang Yixiao