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Polish the political nature of propaganda and ideological work in the new era

Jiang Ling

Propaganda and ideological work is an important political work of the party。Since the 18th National Congress of the Communist Party of China，General Secretary Xi Jinping put forward a series of new ideas, new perspectives and new judgments around the party’s propaganda and ideological work，Greatly deepened our party’s understanding of the regularity of propaganda and ideological work，Provides fundamental guidelines for doing a good job in the party’s propaganda and ideological work in the new era。At the beginning of the "14th Five-Year Plan"、Starting a new journey，"On the Party's Propaganda and Ideological Work" is published at the right time、Great significance。In-depth understanding、Comprehensive implementation of General Secretary Xi Jinping’s important exposition on propaganda and ideological work，The most fundamental thing is to deeply understand the political requirements，Make full use of and give full play to the fine traditions and political advantages of propaganda and ideological work，Polish the political nature of propaganda and ideological work，Better shoulder the responsibility of raising the flag、Gathering people’s hearts、Educating new people、Xingwen、The mission of developing image，Promote the ideals and beliefs of all people、Value concept、Tightly united in moral concepts。

Polish the political nature of propaganda and ideological work in the new era，We must strengthen our political direction

The political direction is related to the future and destiny of the party and the success or failure of the cause。General Secretary Xi Jinping emphasized，Adhere to party spirit，The core is to adhere to the correct political direction。This is also the first requirement for doing good propaganda and ideological work。

The flag leads the way。Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era，It is the ideological flag of the whole party and the people、Spiritual Soul，is a guide to action for upholding and developing socialism with Chinese characteristics。Propaganda and ideological work to strengthen political direction，We must regard the study, propaganda and implementation of this great idea as the primary political task，Whether it is a theoretical weapon、News and public opinion、Culture and Art，Or moral construction、Network information work、External publicity，We must focus on this task and work hard，Strive to arm party members with this great idea、Educate the masses，Guide to practice、Promote work。We must work hard to expand the breadth and depth of learning and education，Have a good grasp of party members、The key point is cadres and young students，Promote and popularize it to the whole society，Helping people grasp the essence，Enhance political identity、Ideological identity、Emotional identification。We must coordinate theory and public opinion，Do a good job in content planning、Sky bet online sports betting APP download Topic planning，Insist Sky bet sports betting APP on all types of media at all levels working in the same direction、Coordinated linkage，Comprehensive use of various column formats、Various program formats，Really reporting the depth of the theory、The temperature of thought。

Propaganda and ideological front in the study, publicity and implementation of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era，Undertaking dual missions，We must focus on publicity and education for the whole party and the whole society，We must also seriously organize our own study and implementation。We must make good use of seminars and exchanges、Reading classes and other methods，Contact actual work，Deepen the understanding of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era，Be aware of what is happening and why it is happening、Knowing why it is inevitable。Especially focus on learning, understanding and practice，Go deep into the mind，Profound understanding of General Secretary Xi Jinping’s responsibility for the party and the country、The feeling of governing for the people，Really integrate “two maintenance” into the soul、Practice it in action。

Adhere to the correct political direction，The party’s overall leadership over propaganda and ideological work must be strengthened，Promote party control、Detailed implementation of party management ideology。Theoretical arming work must be based on consolidating the guiding position of Marxism in the ideological field，Coordinate and manage important talents、Important positions、Major research project；In news and public opinion work, politicians must insist on running newspapers、Operating journal、Office、Operate new media，Ensure that all aspects of planning, collection, editing and broadcasting clearly reflect the correct direction of public opinion；Cultural development must adhere to the "two-oriented" direction、"Double Hundred" Policy，Strengthen the unity and guidance of literary and art workers，Ensure that we always adhere to the direction of advanced socialist culture；Civilization construction must adhere to the guidance of socialist core values，Focus on cultivating new people of the times、Carry forward the new trend of the times。

　　The picture shows the CCTV 2020 Spring Festival Gala Zhengzhou branch venue held at Yanhuang Square in the Yellow River Scenic Area in Zhengzhou。 Photo provided by: Zhengzhou Municipal Party Committee Propaganda Department

Polish the political nature of propaganda and ideological work in the new era，We must take a firm political stance

The people’s position is the fundamental political position of the Communist Party of China，People’s yearning for a better life，This is our goal。General Secretary Xi Jinping emphasized，Adhere to the people’s nature，Just to implement it well、Well maintained、Developing the fundamental interests of the overwhelming majority of the people as the starting point and goal，Adhere to putting people first、People-oriented。

Propaganda and ideological work serves the masses，The fundamental power lies in the masses，The essence is mass work。We must firmly establish a people-centered work orientation，Combine serving the masses with educating and guiding the masses，Sky bet football Combining meeting needs with improving sky bet online sports betting literacy，Enriching the people’s spiritual world，Enhance the spiritual strength of the people，Meet the spiritual needs of the people。

The people are concrete rather than abstract。Be sure to grasp it accurately、Actively adapt to changes in the masses，Increase the pertinence of work。We must see changes in the social organizational structure。With the development of socialist market economy，New economic organizations and new social organizations are emerging in large numbers，The formation of a diversified economic structure、Multiple economic components、The pattern of coexistence of multiple types of economic organizations，Propaganda and ideological work must respect the wishes and reasonable demands of members of different organizations，Insist on "one key opens one lock"，Carry out ideological and political work in a targeted manner。We must see changes in social governance methods。The enthusiasm of the masses to participate in public affairs、More and more proactive，The traditional social management system is transforming into a modern social governance system，Propaganda and ideological work must respect the dominant position of the masses，Play the main role of the masses，Build a crowd to facilitate participation、Platforms and carriers that are willing to participate，Guide the masses to self-management、Self-education、Self-service。We must see the changes in the spiritual needs of the masses。People are more pursuing diversity、Personalized cultural experience、Vivid cultural creation and cultural expression，Want more attention and recognition，To democracy、Rule of law、Fair、Justice、Security、There are higher pursuits in many fields such as the environment。Propaganda and ideological work must speed up cultural products、Cultural Services、Innovation in cultural consumption，Respond to people’s concerns in a timely and effective manner，Satisfy and lead demand with high-quality supply。

Stand firm with the masses，In the final analysis, we must follow the mass line，Insist on coming from the masses、Go among the masses，Always think from the perspective of the masses、Planning and promoting work。Ideological and political work cannot be about empty talk，Must target people from different social classes，Clearly and patiently resolve doubts，Combine solving ideological problems with solving practical problems。You cannot talk to yourself in news and public opinion work，Must focus on telling people’s stories，Use vivid and vivid language of the masses，Development is more personalized、Professional information products，Let the masses love to listen and watch，Cause resonance。Literary and artistic creation cannot be done without reason，Must go deep into life、Take root in the people，Introducing more masterpieces that reflect the emotions and sorrows of the masses，Praise for the people、Biography for the times。Cultural construction cannot only focus on large-scale Sky bet sports betting APP cultural facilities projects，Must respond more to the daily cultural Sky bet sports betting APP needs of the masses，Promote the communityization of public cultural services，Support the development of various mass literary and artistic groups，Let the masses participate in the nearest place、Experience higher quality public cultural services。

The picture shows the CCTV 2020 Spring Festival Gala Zhengzhou branch venue held at Yanhuang Square in the Yellow River Scenic Area in Zhengzhou。 Photo provided by: Zhengzhou Municipal Party Committee Propaganda Department

Polish the political nature of propaganda and ideological work in the new era，We must grasp the overall political situation

General Secretary Xi Jinping emphasized，Propaganda and ideological work must be centered around the center、Serving the overall situation as a basic responsibility，Keep the overall situation in mind、Grasp the trend、Focus on big things，Find out the entry point and focus of the work，Plan according to the situation、According to the trend、Follow the trend。

Current，The most important political situation for the party and the country’s cause is to be based on the new development stage、Implement new development concepts、Building a new development pattern。Based on the new development stage, the historical direction of my country’s development has been clarified，Implementing sky bet online sports betting The new development concept clarifies the guiding principles for my country’s modernization drive，Building a new development pattern clarifies the path choice for my country’s economic modernization。Among them，New development concepts fundamentally determine development results，The system answered the question about the purpose of development、Power、Method、A series of theoretical and practical issues such as paths，clarifies our party’s political stance on development、Value orientation、Development model、Major political issues such as development path。Propaganda and ideological work to grasp the overall political situation，The core is to fully, accurately and comprehensively understand and grasp the new development concept，Preaching through theory、Propaganda reports and other means to promote new development concepts to be deeply rooted in the hearts of the people，Making it truly a new stage of development、Action guide for building a new development pattern。We must see that the new development concept emphasizes high-quality development，Propaganda reports should pay more attention to the changes in development momentum、Optimization of structure，Promote the broad masses of cadres and masses to get rid of the speed complex，Focus on the quality of development、Benefits and Sustainability。We must recognize that the people are the main force in implementing the new development concept，Grassroots propaganda must clearly explain the guiding role of the new development concept in production and life，Lead the masses to a correct understanding、Conscious practice。We must realize that the new development concept is the guiding ideology for long-term development，Social science research must be carried out strategically based on actual work、Prospective study，Continuously introduce research results with ideological connotation and practical value through summary and exploration。

sky bet online sports betting The new development concept is the basic guideline for promoting my country’s economic and social Sky bet sports betting APP development，It is also the basic rule for propaganda of ideological and cultural work。Insist on innovation and development，We must adapt to the changes of the times，Comprehensively promote the content and form of propaganda and ideological work、Carrier channel、Carrier channel、Institutional mechanism、Innovations such as policies and regulations，Inspire motivation、Enhance vitality、Unleashing potential。Adhere to coordinated development，We need to coordinate urban and rural areas、Region，Coordinate development、Reform and Risk Management，Correct handling of government and market、Internal and external relations，Promote the comprehensive prosperity of publicity and cultural undertakings、Cultural industry develops better、Inheriting and promoting excellent traditional culture。Adhere to green development，We must respect the rules，Strengthen the supply of excellent spiritual and cultural products and high-quality cultural services，Purify the social and cultural environment，Improve the quality and efficiency of cultural industry development，Promote the whole society to form green development methods and lifestyles。Adhere to open development，It is necessary to build a large publicity work pattern，Integrate configuration resources on a larger scale，Form a joint force to jointly promote propaganda and ideological work。Adhere to shared development，We must insist on facing the grassroots、Close to the masses、Rely on the masses、Serve the people，Protect the people’s basic cultural rights and interests，Improving the cultural construction of the masses、Participation in spiritual civilization construction、Sense of gain。

The picture shows Xinyang Transportation Bureau、Five-star community carries out the "Dragon Boat Festival Zongzi Fragrance and Harmonious Neighborhood" activity。 Photo by Zhang Li

Polish the political nature of propaganda and ideological work in the new era，We must guard against political risks

Ideological work is an extremely important task of the party。History and reality both warn us，Once the ideological and public opinion position is breached，Other lines of defense are difficult to defend。Fight the initiative to prevent risks，We must pay equal attention to both success and failure，Building an ideological work pattern that emphasizes both offense and defense。

Attack，It is to focus on key areas、Efforts in key links，Consolidate and strengthen mainstream thought and public opinion。To promote deep media integration，Build various mobile communication platforms，Speed ​​up the main force’s advance into the main battlefield，Firmly occupy the commanding heights of communication，Ensure that mainstream media is always in the leading position of public opinion。Win the youth to win the future。We must ensure that the red country never changes color、The political height of red genes being passed down from generation to generation，Effectively strengthen ideological Sky bet online sports betting APP download and political work among young people，Accurately grasp the growing environment of young people、Thinking Sky bet online sports betting APP download concepts、Profound changes in the way information is received，Building an ideological and political work system that is more suitable for the generational characteristics of young people，Guide them to always be firm in the "four self-confidences"，Continuously strengthen the political identification with the party’s overall leadership and socialism with Chinese characteristics，Determined to shoulder the important task of national rejuvenation。Defense，Just insist on early research and judgment、Early detection、Early treatment，Strictly implement the ideological work responsibility system，Establish a risk prevention and resolution mechanism in different fields and special topics，Accurately investigate various possible risks，Control all kinds of positions，Preventing various risk transmission relationships，Individual risks evolve into global risks，General risks evolve into political risks。

The Internet is the main battlefield for ideological work、Frontline，Can’t pass the Internet level，You will not be able to pass the test of being in power for a long time。We must insist on "positive energy is the total requirement、Control is the last word，Using it well is a real skill”，Strengthening the construction, management and application of the Internet，Promote the Internet, the "biggest variable", to release the "maximum positive energy"。In particular, it is necessary to establish a comprehensive network management system，Improving comprehensive network management capabilities，Formation of party committee leadership、Government Management、Social supervision、Social supervision、Netizen self-discipline and other subjects participate，Economy、Law、A comprehensive grid control structure that combines technology and other means。

Polish the political nature of propaganda and ideological work in the new era，It is necessary to enhance the political effect

Propaganda and ideological work is political work，Must look at it politically、Grab it politically、Measuring work effectiveness politically。

Enhance the political effect of propaganda and ideological work，It is necessary to ensure that all work is conducive to upholding the leadership of the Communist Party of China and the socialist system with Chinese characteristics，Conducive to promoting reform and development，Conducive to enhancing the unity of people of all ethnic groups in the country，Conducive to maintaining social harmony and stability。Civilization cannot just focus on carrying out a few volunteer services、Renovated several streets and roads，The relationship between service and leadership must be properly handled，Pay more attention to sinking urban and rural communities、Integrate into production and life to cultivate mainstream values、Improve the quality of citizens、Optimize social order，Achieve ideological and political leadership。Theoretical research cannot go from concept to concept，Be good at talking about politics through academics，sky bet online sports betting Answer why the Chinese Communist Party “can”、Why Marxism “works”、Why socialism with Chinese characteristics is “good”sky bet online sports betting 。News reports must be timely and effective、Master the heat，What issues should be reported within what scope，What issues should strengthen reporting、What issues are downplayed in reports，All must be grasped and considered politically。Literary and artistic creation cannot just be a simple description of the negative emotions in society、Original display，It should be through the praise of light，Let people see the beauty、See hope。The development of cultural industry cannot only look at economic indicators to chase traffic、Get eyeballs，Instead, we must insist on putting social benefits first，Responsible for the mission of cultural inheritance，Strive to achieve the unification of social and economic benefits。

This year is the 100th anniversary of the founding of the Communist Party of China，This is the beginning of the “14th Five-Year Plan”、The starting year of a new journey，It’s also a big political year，We need to highlight the political effect of propaganda and ideological work。Think of the big picture、Start small，Strengthen issue setting、Topic planning，Combining what we want to say with what the people want to hear，Through concrete and vivid stories，Arouse resonance among the audience，Gather people’s thoughts，Work together to build a modern socialist country。In particular, we must carry out in-depth propaganda and education on party history，Highlight the ideological connotation、Focus on the enthusiasm at the grassroots level，Explore the spiritual wealth contained in party history、Educational Resources，Comparison between China and foreign countries、Comparing the past and present，Tell me clearly what kind of party the Chinese Communist Party is，What kind of people are Chinese Communists，Lead the people to firmly obey the party、Follow the party。

Polish the political nature of propaganda and ideological work in the new era，Inseparable from a strong political force、Highly skilled、Realistic and innovative、A cadre team that can win the war，This requires long-term ideological tempering、Political experience、Practice exercise、Gradually formed in professional training、Continuous improvement。To focus on improving political judgment、Political understanding、Political execution ability，Continue to deepen the “four forces” educational practice，Accelerate the establishment of political construction brand projects that conform to the characteristics of the propaganda and ideological front、Scientific mechanism，Forged Iron General Faith、Iron Faith、Iron discipline、An iron-clad team of cadres，Provide solid support for the high-quality development of propaganda and ideological work in the new era。

Editor: Wang Shiyang