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Since the 18th National Congress of the Communist Party of China，General Secretary Xi Jinping attaches great importance to public opinion propaganda work，Point multiple times，We must take online public opinion work as the top priority of publicity and ideological work，Master the initiative on the public opinion battlefield as soon as possible，etc.。The important exposition of General Secretary Xi Jinping pointed out the direction for the public opinion propaganda work of the party in the new era，Provided to follow。Facing the current complex public opinion environment、Communication pattern，To do a good job of online and offline public opinion guidance，Promote the main force to advance into the Internet main battlefield，It is necessary to coordinate all aspects of resources，Give full play to the advantages of the new media，Do not be afraid of the reincarnation、No fear of fighting、The transformation does not change，There is no shortage of position in the game、No irrational in debate。Pay attention to the following three relationships in practice。

　　The mutual collaboration between theoretical and public opinion

Theory and public opinion are the most basic content of publicity and ideological work，The two are mutually collaborative、Promote mutual。The basic theory Sky bet football of the Sky bet sports betting APP party is the basis and source of the party's public opinion propaganda，What flag is raised、What roads to major political issues。Theory is the source of power，Marx said: "Of course, the weapon of critical weapons cannot replace the criticism of weapons，The power of material can only be destroyed with the power of material; however, once the theory masters the masses，It will also become huge material power。"" Public opinion and public opinion field are areas and positions that should be fully guided by publicity and ideology，With distinctive guide requirements。The theoretical role is to cast soul，The great theory of Xi Jinping's new era of socialism with Chinese characteristics in the new era，The soul of the national rejuvenation of the Chinese nation。The role of public opinion is to promote and highlight the value of theory，Leading people with rationality、Education and encouragement。At present, it is necessary to guide the masses of cadres to consciously use Xi Jinping's new era of socialist ideology with Chinese characteristics to armed minds，Turning spiritual power into material power to promote development。

At this stage，The main position of public opinion propaganda is gradually transferred to the Internet，This requires the main force of the propaganda front to fully understand the changes in the times and the environment，Take the initiative to adapt and occupy this position。To give full play to the Sky bet online sports betting APP download sky bet online casino mutual collaboration and promotion of the theory and public opinion，Grasp this key to the correct public opinion guidance，Otherwise，The lack of theory will inevitably lead to the lack of flags and correct directions for public opinion propaganda，It will inevitably cause the flood of various trends，In the end, people's hearts are discrete due to the lack of mainstream values。At the same time，The theory of lack of public opinion resonance and resonance，It is easy to become empty theory、The theory of empty talk，"Learning" to become an ivory tower。Public opinion follows theory，Theory is pushed by public opinion。In the current Internet public opinion guidance，Only the cooperation and promotion of good theory and public opinion，can we grasp the right to speak on the Internet for public opinion、dominant right，Make online public opinion ecology and orientation more conducive to reform, development and stability，It is more conducive to the formation of the new development pattern，More conducive to the mental health of the people。

　　The mutual conversion of topics and topics

From the perspective of the times，The subject is the voice of the times。The Chinese dream of the great rejuvenation of the Chinese nation is currently realized，is the major subject of the times。From the perspective of the country’s economic and social life，Realize a specific regulatory goal and specific plan，This is a small topic。The topic is the reflection sky bet online sports betting Sky bet football and generalization of various events we pay attention to and talk about in our daily life。Everything or phenomenon in daily life may become a topic，As a result, it becomes a hot spot for the Internet，By then attracts widespread attention。Mastering the initiative of the topic is equivalent to grasping the initiative guided by online public opinion。The topic and the topic are both different and related，From the point of view，Great and abstract topics，Topic micro and specific。From the perspective of contact，Both penetrate each other、Converting each other，The topic can be converted into a topic，Topics may also be converted into material and topic materials。Do a good job in online public opinion guidance，It is to make the subject more fully integrate and transform into a topic，Constructing the original discourse system online，Let the Internet youth generation understand and understand the historical significance of realizing the great rejuvenation of the Chinese nation，Constantly cultivate national pride and self -confidence。

From the perspective of international public opinion environment，Although it is building a Chinese theory、Interpretation of Chinese practice，We should have the most right to speak，But in fact our voices in the world are relatively small，The influence on the International Internet is still weaker。Reasons for the reason，It is to turn the theoretical innovation achievement into the ability Sky bet online sports betting APP download of the international discourse Sky bet football system is not strong。This urgently requires us to be based on the actual situation of China，Transforming the results of more Chinese practice on the Internet platform into international topics，Promote Chinese culture to go global，Make world civilization more gorgeous due to oriental civilization。From the perspective of domestic public opinion environment，Transform the subject into a topic，Especially at station B、Zhihu and other social platforms that young people like、Video website、Questions and answer community, etc.，Do a good job of cultural communication、Solving doubts、The work of the original Qingyuan，Urgently need this transformation and practical ability。Process of the transformation into the topic，It is political and academic、Time、Unification of practicality，Requires to support politics with learning、Carrying knowledge with language，True grand topic，Converted into a topic that can be seen in real life，respond to public concern with thorough analysis，persuade netizens with thorough ideological theory，Obtain the public with strong truth，Further condense people's hearts、Wo Moring、Tingling Yangqing，Turn the Internet into the voice of the Communication Party、Inheritance excellent culture、Online public opinion position that serves the people's livelihood。

　　The mutual promotion of depth and temperature

In public opinion publicity Sky bet football work，Sky bet football depth refers to the profoundness and truth of the theory and the coverage and popularity of the masses; the temperature is the affinity of publicity and the recognition of the masses。These are the two basic dimensions of public opinion，Both complement each other，Promote each other。Desert depends on the deepness and truth of theoretical，It also depends on the depth and breadth of the theory of the people。As Marx said: "As long as the theory is persuaded，can master the masses; and theory only needs to be thorough，You can persuade people。"The temperature refers to the good news of the masses accepting the form，The way to justify the way is approachable，Spring wind and rain and moisturizes in the effect of communication。Decision and support temperature，Temperature implementation and reflect depth。The theory without depth can only be hot for a while but cannot last for a long time，It is impossible to really hit the soul of the person。It is impossible to be widely accepted without temperature theory，and transformed into the power of transforming the world。

In actual work，Theoretical learning and theoretical preaching must have depth and temperature。Theoretical learning can only be learned deeply，can learn emotion、Responsibility and responsibility。Theoretical preaching can only be deepened，Only to show the truth，Serving people。The grasp of depth reflects the deep understanding sky bet online casino of the nature of things Sky bet online sports betting APP download and its development laws，reflected in the thoroughness of theoretical、The integrity of the scientific and ideological system。At the same time，Theoretical propaganda should also talk about temperature，It is more likely to be accepted by the people。This temperature is reflected in the humanistic perspective of theoretical research and publicity、Mass methods and emotional emotional。Love Tong Zeya，Lida is here。Do a good job of publicity work in the new era，It is necessary to closer the distance between theory and netizens on the public opinion field，Let the netizens feel the gentleness of the theory，Perform the charm and interest of truth。To transform the theoretical depth into the temperature of the thought，Fully reflect the people's position of scientific theory、People's feelings，Let netizens feel the humanistic care of theory。To convert the deep theory into the temperature of emotion，Thinking the theory with people、I hope、I want to combine well，Actively respond to the demands and concerns of netizens，To better shape and lead the positive and healthy public opinion ecology on the Internet。To transform the theory into the temperature of the language，Analysis of abstract theoretical analysis as a flat and kind people's words、Live words close to netizens、Knowing the warm heart of cold and hot，Work hard to tell the truth、Policy sky bet online casino explanation，Speaking of the situation、Story tells Sky bet football new，The sound of the esoteric theory has the sound and "see"、(Li Li)、Enter the brain into the heart。(Li Li)

(Source: "Henan Daily" October 16, 2020，11th edition)

Editor in charge: He Shan