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General Secretary Xi Jinping pointed out，The mass line is the lifeline and fundamental work line of our party，We must implement the party’s mass line into all activities of governing the country。The service targets of propaganda and ideological work are the masses、The fundamental power lies in the masses，The fundamental purpose is to promote the masses、Educate the masses、Guide the masses、Serve the people，Doing propaganda work is essentially doing mass work。Our party has always used the thinking method of mass work to promote propaganda and ideological work，Rooting the masses、Integrate into the masses and carry out propaganda，Unite and lead the masses towards a common goal，Won one victory after another。This is the greatest political advantage for doing mass work，It is also an important magic weapon to consolidate the party’s ruling foundation。Revolutionary War Period，Our party emphasizes that publicity and education work is to let the masses know their own interests、Own tasks，And through in-depth and detailed propaganda, it awakened "millions of workers and peasants"，Overthrown the "Three Mountains"，Established New China。Socialist construction period，Our party publicizes and mobilizes the masses to devote themselves to socialist transformation，Quickly restore the national economy，It ignited the ambition and passion of the people across the country to "build a new world"。Reform and Opening Up Period，Our party has publicized and promoted a large number of reform models that emerged from the masses，Greatly liberates the mind，Stimulated the practical enthusiasm of the masses，Promoted the magnificent reform and opening up process。Since the 18th National Congress of the Communist Party of China，The Party Central Committee with Comrade Xi Jinping as the core has always adhered to the people-centered development idea，Take the people’s yearning for a better life as the goal，Vigorously promote that the new era is an era of strivers，Inspire the masses to “roll up your sleeves and work hard”，Gathering hundreds of millions of people to build socialism with Chinese characteristics，The majestic power to realize the Chinese dream of the great rejuvenation of the Chinese nation。

In the scientific system of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era，The word "people" carries the most weight。General Secretary Xi Jinping came from the people、A people’s leader with sincere feelings for the people and a strong sense of responsibility。Since the 18th National Congress of the Communist Party of China，General Secretary Xi Jinping practices it personally、Take the lead and set an example，Walking into the workshop dock again and again、Go deep into the fields，Visiting the poor、Ask government to the people，Always with Sky bet online sports betting APP download Sky bet online sports betting APP download the people。General Secretary Xi Jinping sits with the masses and makes daily routines wherever he goes、Ask about the warmth and coldness，Use simple language to explain the party’s policies，“People first、Life comes first，Protect people’s lives and health at all costs”，“Adhere to the people-centered development idea，Effectively solve the people’s concerns、Troublesome things、Worrying matter”，“No one can be missing on the road to comprehensive moderate prosperity，To get rid of poverty and become rich, no one can be left behind”，“A house is for living in，Not for speculation”，“The toilet problem is no small matter”，etc.，Every sentence expresses the aspirations of the masses，Greatly united the hearts and minds of the party and the people。This is the best example for taking the mass line in propaganda and ideological work。

Entering a new era，The environment for propaganda and ideological work、Conditions、Great changes in methods。For example，“Two New” Organizations、There are more and more new social classes such as freelancers，Different groups、The differences between different generations are becoming increasingly prominent。For example，The masses’ ideas became more diverse and changeable，Democratic consciousness、Awareness of the rule of law、Growing awareness of equality，Participate in public affairs、Stronger willingness to exercise supervisory rights。Especially in the Internet Age、"Post-epidemic era"，More and more people use social media、Q&A Community、Post an opinion，In a clear and direct way，Post an opinion、Express likes and dislikes、Show your talents、Participate in interaction。These changes have raised many new topics for propaganda and ideological work。To achieve integrity and innovation in propaganda and ideological work，We must keep up with the new changes of the masses in the new era，Respond to the new with the new、Adapt to change，Let propaganda and ideological work return to its origin of mass work，Follow the mass line of propaganda and ideological work in the new era。

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General Secretary Xi Jinping emphasized，Don’t be an “official” if you don’t care about the people。The masses are the most emotional，How dear are the masses in your heart，How heavy you are in the hearts of the masses。Propaganda and ideological work is about exchanging ideas、The work of communicating souls，It is especially necessary to enhance the relationship with the masses，Keep the welfare of the masses at heart。

　　Always pay attention to the thoughts and emotions of the masses.Mass sentiment reflects feelings about various social phenomena in real life、Knowledge and attitude。If you don’t pay attention to the emotions displayed by the crowd、Insensitive，Cannot respond and guide correctly with warmth，The masses will naturally not buy it。If propaganda and ideological work cannot answer the masses’ questions in a timely manner，Guide the masses to establish correct understanding，Wrong ideological trends will erode the party’s ruling foundation。This requires propaganda and ideological work to be keenly aware of the ideological dynamics and emotional changes of the masses，Always pay attention to the ideological confusion of the masses，A key opens a lock，Keep your work in the hearts of the people。Keep your work in the hearts of the people，We use the news release mechanism to release information to the society in a timely manner，Innovatively establish a public opinion pre-prediction and disposition mechanism and a tracking and implementation mechanism，Sort out and judge the thoughts and emotions of the masses and general social concerns every day，Problems sorted out through collaborative processing at the first time，Effectively relieved the mood of the masses，Responded to social concerns。

　　Accurately grasp the changing needs of the masses.Adhere to the people-centered approach，It is necessary to accurately and effectively meet the needs of the masses。For example，The reading habits and information needs of the audience have undergone profound changes，Focusing、The trend of differentiation is becoming more and more obvious，If news reports still travel one way、Theoretical preaching is still my opinion and you listen，It is difficult to attract the audience。This requires propaganda and ideological work to enhance audience awareness，Precisely produce content according to the needs of the masses、Provide services。

　　Effectively solve the practical problems of the masses.Propaganda and ideological work must gain the true recognition of the masses，We must give the masses a real sense of gain。For example，If the creation of spiritual civilization focuses on face-saving projects、Image project，Not spending any effort to transform back streets and alleys、Improve living environment、Optimize window service，The masses will be very disgusted。Another example，Promoting the construction of county-level integrated media centers if they cannot effectively connect people’s livelihood services、Government Services，Not very attractive to the masses，Once the platform is built, no one may use it。This requires propaganda and ideological work to combine solving the ideological problems of the masses with solving the practical problems of the masses，Making benefits for the masses、Do practical things、Solution to the problem，Gather the masses in serving the masses、Leading the masses。Zhengzhou City is in the process of creating a civilized city，Pay close attention to the improvement of urban environment, which is the most direct and practical issue that the people are most concerned about，Utilize street pocket lots，Construct hundreds of micro parks、Small Amusement Park，Through the renovation of old communities，Build a small square in the community、Fitness equipment and other infrastructure，People can relax nearby、Entertainment、Fitness，Achieved benefiting the people。

　　Deeply rooted among the masses

General Secretary Xi Jinping pointed out，History is written by the people，All achievements are attributed to the people。As long as we are deeply rooted in the people、Rely closely on the people，You can gain infinite power。Entering a new era，Transportation is more developed，Communication is more convenient，Getting information more conveniently，But this cannot replace propaganda that takes root among the masses。There are issues of stance and attitude here，There are also issues with methods and style，The key is to understand the following points。

　　Figure out what kind of attitude you have to take root.There is infinite wisdom among the masses。Take root among the masses，We need to put down our posture，Asking for advice from the masses with the mentality of a primary school student。For example，Internet Literature and Art、Reading rate of online music among the masses、High popularity rate，To these new literary and artistic formats、Literary and artistic groups，We should take the initiative to unite and absorb the attitude，Learn its new expression techniques and expressions。Another example，Now a large number of commercial new media platforms utilize big data、Analyzing users through cloud computing and other technical means、Accurate push content，Should learn how to use new technologies，How to carry out personalized production、Precision communication，Continuously improve the competitiveness of mainstream media。Propaganda and ideological workers must position themselves、Correct attitude，Learn from the masses sincerely、Ask for advice from the masses，Truely mingle with the masses，Grounding。

　　Figure out where to put your roots.Propaganda and ideological work is a human job，Where is the person，What should be done in propaganda and ideological work。From the actual work perspective，Follow the mass line of propaganda and ideological work in the new era，The most important thing is to go among netizens，Go among the youth，Go to the front line of life。Go among netizens，Go online and check it out、Chat online、Stay online as a way to go deep into the grassroots、A new way to take root among the masses，Take the initiative to Douyin、Kuaishou、Zhihu、Guoke and other Internet users have a large number、Influential online platform to understand the ideological trends of netizens，Master the psychological emotions online，Effectively promote the party’s policies、Promote mainstream values、Rebuking misconceptions，Let the party’s voice become the strongest voice on the Internet。Go among the youth，Just sit with the young people，Listen to what they care about most，What is the most popular，Which questions are the most confusing，How do they view the country、Looking at the nation、Looking at history，Keep a pulse on their thoughts，Resolve doubts and confusion in a targeted manner，Make ideological and political work more warm。Go to the front line of life，It is to truly feel the living conditions of ordinary people、Emotions, anger, sorrows and joy，Let’s see which policies they are most looking forward to、What information do you want to know most、What problems do you most want to solve。Only this way，Propaganda and ideological work can guide the masses in a targeted manner、Serve the people。Henan Province establishes a regular contact school system for leading cadres，Study and formulate the "Implementation Opinions on Leading Cadres to Carry out Ideological and Political Education on the Platform"，Promote leading cadres at all levels to reach out to young students on a regular basis，Research and analyze their ideological dynamics，Solve the real problems they care about。The main leaders of the Provincial Party Committee have visited universities, middle schools and primary schools more than 10 times，Interact face-to-face with students，Deepen teachers and students’ political identification with the party’s leadership and the socialist system with Chinese characteristics、Ideological identification、Emotional identification。Under the leadership of the main leaders of the Provincial Party Committee，Leading comrades of the party and government at all levels of the province, city and county entered the school one after another、Introduction to teachers and students，Adoption on-site meeting、Report Meeting、Various ways such as symposiums，Carry out extensive ideological education guidance，Provinces, cities and counties are formed、Universities, middle schools and primary schools、Working pattern for promoting the integration of public and private offices，Explore and establish a unique characteristic of Henan、Ideological and political work model rooted in young people。

　　Figure out what you are going to do when you put down roots.The fundamental purpose of taking root among the masses is to serve the masses、Solve the problem。The masses should be the protagonist，Create and launch more descriptions of people’s real life、A true-feeling opera、Books、Film and TV、Songs and other literary and artistic works。We must conduct in-depth research on practical measures to implement propaganda and ideological work at the grassroots level，Especially how to promote the change of customs in rural areas，How to enhance the effectiveness of grassroots public cultural services，How to integrate ideological and moral construction into daily life and other specific issues，Find out the problem、Clear your thoughts、Get the job done，Make the process of rooting among the masses a process of solving problems。Currently，Henan focuses on how to promote accurate matching of public cultural services with people’s needs，We are exploring new ways to promote public cultural services directly to households，Integrating People’s Culture Cloud、Rural movie screening、Farmhouse Bookstore、Henan cable TV network and other resources，Building a digital platform for public cultural services，Via TV、Mobile version for users to watch on demand，Achieving accurate push，Effectively improve the effectiveness of grassroots public cultural services。

　　Let go and mobilize the masses

Current，Our party is uniting and leading the people of the country to move forward bravely toward the Chinese dream of realizing the great rejuvenation of the Chinese nation，This is to comply with the wishes of the people、Achieve people’s happiness、Great practice to meet the masses’ needs for a better life。This requires propaganda and ideological work to guide the masses to correctly understand the consistency between the party’s principles and policies and the interests of the masses，Consciously devote yourself to this great practice。

　　Build a platform for mass participation and interaction.Now，The masses are increasingly willing to express their wishes and demands through participation and interaction，Propaganda and ideological work must conform to this trend，Build a crowd to facilitate participation、Platforms and carriers that are willing to participate。For example，More and more netizens discuss and judge public policies on the Internet、Social phenomenon、Ethical standards，Propaganda and ideological work requires a keen grasp of people’s concerns、Exciting，Actively set network topics，Guide people to further strengthen the "Four Confidences" in discussions，Enhance political identification with the party、Ideological identification、Emotional identification。For example，Family-child tour、Study tours have become an important way for people to relax and entertain，In the process of promoting the integration of culture and tourism，It is necessary to design some measures to strengthen patriotism education、A carrier and platform for inheriting family tradition and tutoring，Let people feel the changes in the motherland through participation、Inspire patriotic enthusiasm、Inherit the fine tradition。

　　Discover and promote the innovation and creation of the masses.From the masses，Go among the masses，It is very important to summarize the creative practices of the masses、Promote it，Driving innovation on a larger scale。Some places promote civilization points、Opening an ethical bank and other ways，Combine points with taking public transportation、Integrate the exchange of daily necessities and other people's daily life，Guide people to participate in volunteer services、Promote new social trends，Very popular with the masses。Xiangcheng City, Henan Province is in the process of promoting the construction of integrated media center，Strive to improve the system and mechanism that conforms to the development laws of new media，And by providing government services、Cultural Services、Convenient services and other methods，Enhanced user stickiness，Having found a way to build a county-level integrated media center，Provides typical samples for various places。Good experiences and methods created by these grassroots，Need to discover and summarize in time，Provide guidance and promotion，Effectively promote work。

　　Guide the masses to educate themselves and manage themselves.The efficiency of grassroots propaganda and ideological work is not high，An important reason is that the role of self-education and self-management of the masses has not been brought into play。For example，The creation of spiritual civilization must be implemented，The key lies in the masses，If we can cultivate residents’ sense of home，Deploy various talent resources among residents，Participate in the community、Village and Town Public Affairs Management，Let the masses change from the objects of management to the subjects of management，Civilization will become people’s conscious action。Can you mobilize the masses，Is an important criterion for measuring propaganda and ideological work，Propaganda and ideological work need to be carefully studied in practice、Continuous exploration。

Follow the mass line of propaganda and ideological work in the new era，The most fundamental thing is to improve your ability to do mass work。Today’s era，All kinds of new knowledge, new situations, and new things emerge in endlessly，If you don’t study, you will fall behind in society、Behind the masses。We must comprehensively and deeply study Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era，Master the Marxist standpoints, viewpoints and methods throughout，Learn to have firm faith、Learn the sentiments of the people、Learn to take responsibility。To strengthen the economy、Society、Law、Technology、Study of history and other aspects of knowledge，Continuously optimize your own knowledge structure。Learn from the grassroots、Learn from the masses，Continuously grow talents in practice。We must make good use of the masses’ language to do mass work。Behind language is thought、It’s feelings、is the position，Can’t use the language of the masses，In essence, it is still seriously alienated from the masses，Lack of affection for the masses。Use more vernacular、The truth to resolve doubts，Use storytelling、Explain the truth through heart-to-heart conversations，Close the distance with the masses through expressions full of the flavor of the times。To enhance the ability to resolve conflicts。Important tasks of propaganda and ideological work，It is to maximize the harmonious factors，Resolve conflicts in the bud。Be good at looking at problems from the perspective of the masses，Be more tolerant sky bet online casino and patient with the masses，Sky bet football Absorb constructive opinions in a timely manner，Clear vague understandings in time，Resolve grievances and complaints in a timely manner，Whether it’s gentle breeze or gentle rain or honest advice that offends my ears，We must study and learn carefully，Win the trust of the masses。Improve these skills，The key is to continue to deepen and consolidate the spirit of "never forget the original intention、Keep your mission in mind” theme education、The system formed during the “Four Forces” educational practice、Practice and experience，Solve “for whom” in practice、Who to rely on、The fundamental question of who am I?。

(Author: Member of the Standing Committee of the Henan Provincial Committee of the Communist Party of China、Director of the Propaganda Department Jiang Ling)