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Secretary of the Provincial Party Committee Wang Guosheng emphasized at the provincial cultural tourism conference，It is necessary to focus on deepening the structural reform of cultural tourism supply side，Leading throughout the whole region，Accelerate the construction of a cultural tourism development pattern of "One Belt, One Core Three Mountains and Five Districts"，Promoting the transformation of cultural tourism provinces to cultural tourism provinces。The cultural tourism industry in our province has resource advantages、The basis and huge potential of development，Unique conditions for creating cultural and tourism full -industry works。But compared with the requirements of the development of cultural tourism，The supply structure of the cultural tourism industry in our province、Institutional Mechanism、Supporting support and other aspects，There are still some problems and deficiencies。Building a strong province of cultural tourism，Need to accurately grasp the basis of the development of cultural tourism in our province、Trends and Opportunities，Focus on resource endowment and characteristic advantages，Promote the structural reform of the supply side of the cultural tourism industry around the needs of tourists，Efforts in industrial integration、Global Travel、Brand Construction、Institutional mechanism and other aspects，Stimulate the vitality of cultural tourism enterprises，Effectively improve the quality of cultural tourism，Improve the overall competitiveness of the cultural tourism industry。
Promote industrial integration，Improve industrial concentration。Promote the integration of industrial resources、Sky bet online sports betting APP download sky bet online casino Structure optimization，It is an important way to enhance competitiveness。1 is to guide resources with high levels of planning。Adapt to the trend of cultural tourism consumption in the new era，Standing inheritance promotes the Yellow River culture，Highlight the cultural characteristics of the Central Plains and the differences in the landscape landscape，Promote multi -format integration and innovation，Create a tourist boutique that leads the trend of the times。Many landscape resources naturally extend and span different administrative divisions，Solidarity and regional linkage is very critical，It is necessary to adhere to a plate of chess ideas in the province to promote the whole region plan、Multi -regulations。To improve the coordinated connection mechanism of planning preparation，Strengthen planning implementation control，Deepen planning execution supervision accountability，Avoid all walks of life from all places、homogeneous competition。The second is to optimize the corporate structure。Improve the threshold for industrial entry，Forcing companies to speed up integration、Improve scale、Collection Development。Implementation of the cultivation project of leading cultural tourism enterprises，Internal support of leading tourism companies across the region across ownership and mergers and reorganization、Handling operations and other realization of branding、Chain Development，Do a large scale、Excellent characteristics; actively introduce well -known tourism companies to settle in Henan，Give full play to its operating management advantages、High -end talent advantage、Brand competitive advantage, etc.，Drive the development of the cultural tourism industry sky bet online sports sky bet online casino betting in our province。Third, the industrial integration effect of the investment platform。Accelerate the establishment of the Provincial Cultural Tourism Investment Group，Plan to start a number of major cultural tourism projects，Give full play to the capital amplification effect of the provincial cultural tourism investment group and the Provincial Cultural Tourism Integration Development Fund as a state -owned investment and financing platform，Improve state -owned capital control、Power and influence，Leves social capital to enter，Drive the integration of industry resources，Improve industry development vitality。
Taking the whole area of tourism，Improve the quality of tourism。Development of tourism in the whole region cannot be "blooming on all sides"，To highlight key areas、advantage areas，Strengthen regional collaboration。First, highlighting key areas，Create backbone support。On the space，Focusing on "One Belt, One Core Three Mountains and Five Districts"，All places should focus on their own positioning and advantages，Create special features、A representative boutique。Landscape Scenic Area should deeply excavate cultural connotation，Integrated into the festival activities and performing elements，Expand the industrial chain，Rich display carrier and value connotation。Urban tourism should highlight the protection of historical districts、Festival Exhibition Activity、Museum and traditional architectural features along the street、Urban Garden Construction，Integrate local characteristic cultural symbols into urban public construction，Let the culture be visible to，Let the city have characteristics and taste。Rural tourism should take the nearby Sky bet football leisure sky bet online sports betting and entertainment of the corresponding energy -level urban residents around the surrounding energy -level urban residents，Ecological sightseeing、Agricultural experience and homestay as the main business，Develop a batch of health care、Leisure and Entertainment、Agricultural viewing pick、Weekend leisure vacation products on the theme of research experience。Featured town is historical culture、Specialty Industry、Architecture、The collection of living customs，It is a combination point for tourism and urbanization，Planning and design should be done、Project China Merchants、Facilities support，As a display of local industrial characteristics、History Culture、Window of local customs，Promote the development of county economic development with a point with a point。For mountaineering、Ski、Camping、Adventure and other "niche" tourism needs，Should less cloth、For more effort、Optimized layout、Create boutique，To better meet the needs of the province、Service radiation nationwide。Second is to highlight the fusion of the format，Create a tourist boutique。Institutional bond to break the cross -border integration of the industry，Find the binding point and carrier，Promote "Travel+" or "+Travel"，Realize tourism and culture、Sports、Kang Yang、Education、Agriculture、Infiltration and fusion of industries such as industry，Yi Rong is Rong、Be able to merge，Expansion of the existence of tourism and development space。Culture is the soul of the tourism industry，It should give full play to the traction role of the cultural tourism integration development fund，Improve the cultural connotation of tourism、Education Plastic Brigade，Education Plastic Sky bet football Brigade、sky bet online sports betting Journey to Changwen。Three is the characteristic advantage，Create a boutique tourist line。Carefully design to create the Yellow River Silk Road Tour、Chinese ancient capital、China Kung Fu Experience Tour、Zhongyuan Landscape Travel, etc., which shows the characteristics of Henan cultural tourism characteristics,，Strengthening marketing collaboration between scenic spots in the line，Support travel agencies cooperate with hotels、Airlines、Scenic Area、Insurance companies, etc. packing and selling related products，Rich seasonal product，Make sure that there are scenes and travel in the four seasons，The boutique lines made can get travel agencies and tourists recognition。
Reform of deepening the tourism management system and service mechanism。First, optimize the management system of state -owned tourism enterprises。Implement the "Management Committee+Tourism Development Company" model in the key state -owned scenic spot，With the management committee concentrated exercise of the management enterprise management of scenic spots、Guidance of tourist behavior、Administrative powers such as business behavior supervision，Let the state -owned tourism development company be set up below，Promote the reform of mixed ownership，Improve legal person governance structure，Separate in government and enterprises、Under the premise of independent accounting, market operation。Second is to improve the level of tourism public service。Improve the level of construction of tourist service center，Build a unified scheduled smart tourism big data platform for the province，Provide tourist dynamic information for the operation of the scenic area，Provide time and space guidance for tourists to travel，Provide sky bet online sports betting market basis for Sky bet sports betting APP industry policy formulation，is risk monitoring and early warning、Urcele disposal provides on -site information。Third is to promote the production of museum derivatives。Supporting museums and other cultural institutions in cultural and creative products、Explorest research tourism and other aspects，Let the sleeping Wenbo resources live，Let the potential of cultural and creative personnel be fully released。
Precision Marketing Recommendation，Improve regional tourism brands。Market segmentation for different tourist groups，Develop a cultural tourism product for the road，Promote regional tourism brands and corporate brands、Product brand collaborative promotion，Improve the accuracy of overseas marketing。First, check the regional tourism brand image logo。According to the supply structure and customer source structure of various types of tourism products，Regularly evaluate the validity of regional tourism slogans，Do a good job of dynamic adjustment。The second is multi -dimensional hair force、Comprehensive supporting announcement。Regional brands need to reflect regional characteristics、The national political and economic functions undertaken、Literary and Art Boutique、Urban architectural style、Multi -factors such as celebrities and other factors。Should expand tourism development vision，Establish the concept of comprehensive industry comprehensive grasp，Literary works that help help improve the overall image of the region、event activities、Open Platform、Media forms, etc. must be considered in overall consideration、Coordinated support。Third is to highlight regional collaboration，Collective collective brand。Build a cooperation platform，Sky bet football Overall development of tourism sky bet online casino resources around "Sanshan, One Water"，Support related cities and counties to build bilateral、multilateral tourism cooperation communication mechanism。For example，You can support Zhengzhou、Jiaozuo Cooperative Development is Shaolin、Taiji represents Chinese Kung Fu，Create it into a veritable successor、The third Chinese cultural travel business card after the panda。
Strengthen the construction of supporting support system。First, innovative land supply。Because many landscape scenic spots are mainly involved in forest lake land outside the basic farmland，You can adopt a different place to supplement the balance and point -like land supply to provide convenience for the development of the tourism industry。To step up research and plan，Exploring the introduction of point -like land supply、Lease first and then give up、Implementation rules for the combination of rents，Timely connecting the land needs of tourism enterprises。Second is to strengthen talent support。Cultural Tourism Industry from Creative Concept、Market analysis to planning and design、Marketing planning, etc.，All depend on high -end talents。Explore the system of flexible talent，Make up for the shortage of high -end cultural tourism talents in our province，willing to pay attention to the creative design of bidding at home and abroad，Dare to incentive at equity、salary remuneration、supporting conditions and other aspects to break conventional。Third is to make up for traffic shortcomings。It is recommended to vigorously implement the tourism transportation unobstructed project，It is recommended to vigorously implement the tourism transportation unobstructed project，Adapt to the new Sky bet online sports betting APP download trend of "Fast Travel Slow Tour"，Planning and Construction Key Tourism sky bet online casino Ring Road。Key scenic spots below the 3A level with a large passenger flow，You can open a travel buses at important travel time points，Solve the "last mile" communication problem。
(Author: Liu Jianjun, Political Research Office of the Provincial Party Committee)
Editor in charge: Wang Shiyang