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The picture shows Zhengzhou Jianye · Huayi Brothers Film Town Night Tour Activity。Reporter Nie Dongzhao Photo
Cultural Tourism is an important indicator for the improvement of people's living standards，It is also an important content of the beautiful life and spiritual and cultural needs of the people in the new era。May 8，The secretary of the Provincial Party Committee Wang Guosheng emphasized at the high -quality development symposium of cultural tourism，Seize the opportunity to promote the integration and transformation and upgrade of cultural tourism，Transforming cultural resources into development advantages。High -quality development of cultural tourism needs brand drive with competitive and influence。"Henan" brand is both a cultural tourism brand created by our province around the industrial elements and industrial system，In the "Belt and Road" open pattern，Cultural exchange with countries along the route、Brand of cultural cooperation and cultural trade responsibilities，Brand of cultural cooperation and cultural trade responsibilities，Accelerate the construction of strong cultural tourism provinces，New situation of creating a new situation of cultural tourism integration sky bet online casino Sky bet football and high -quality development has outstanding effects。
Grasp the top -level design，Realize brand value improvement。One is to establish global thinking，Docking service national strategy。Based on General Secretary Xi Jinping's inspection of important speeches in Henan as the fundamental follow，Leading the Yellow River culture，Actively serve rural revitalization、Global Travel、Ecological protection sky bet online casino Sky bet football and high -quality development of the Yellow River Basin。Convert the advantages of Henan culture and tourism resources into development advantages，Vigorously improve the ideological and cultural connotation of tourism，Fully show the root cause of the Central Plains、Unique charm of tolerance and openness，Provide cultural nourishment for the people's beautiful life，"Bleeding Function" for poverty alleviation and fighting.，Consolidate industrial cornerstone for the high -quality development of the economy and society。Second is to build a brand development integrated platform。Integrated government、Scenic Area、Enterprise and other parties resources，Jointly build a new platform for brand development，Integration with brand resource、Product development、Industry extension、Brand Communication、Asset management, Sky bet football etc. sky bet online casino is the starting point，Based on integrated resources、Build a platform、Build a platform、Support enterprise，Strong cultural characteristics、Professional and prominent SMEs share brand value，Realize scale economy，Give full play to the cluster effect; make the strength strong、Large scale、Enterprises with strong industry competitiveness use the brand to achieve listing and development，Give play to the leading role。Third, make full use of characteristic town、Leisure block、Boutique Homestay、Research Tourism Destinations and other new formats，Realize government guidance and cooperate with enterprises，Comprehensively enhance the overall competitiveness of the "Henan" brand。
Focus on cultural advantages，Apricop brand social effect。First, focus on cultural advantages，Activate the motivation for development。Central Plains Culture is the mother of Chinese civilization，The center and support of the Yellow River culture，continuous for thousands of years，Maintain a persistent development vitality。The core password of the development of Chinese civilization is hidden in the historical heritage of Star Star in the Central Plains area，It is the most significant cultural advantage of the "Henan" brand，It is also the main factor that sky bet online casino stands out of the countless sky bet online casino regional cultural tourism brands。"Henan" brand construction needs to focus on distinctive cultural advantages，According to the resource endowment of different regions、Pacific Source Market、Industry support、Changes such as environmental carriers，Strengthen the brand of the brand、Industrialization、International development，Promote culture and tourism、Ecological、Health、In -depth integration and development of industries such as residence。Different areas should be transformed in the form of the "Henan" brand according to their advantages，Create a closed -loop ecology of the industry，to enhance brand competitiveness。Through innovative marketing channels，magnify the social effect and humanistic value of the "Henan" brand，Enhance cultural consciousness and cultural self -confidence，The cultural identity and brand loyalty of the sublimation consumer。Second is to refine the cultural core，Promoting the spirit of the times。Give full excavation of the "hometown of Henan" brand in the Chinese character culture circle、Confucian culture circle and other relatives of the communication advantage in the cultural circle，Shape the international communication of Chinese excellent traditional Sky bet online sports betting APP download sky bet online casino culture.、Harmony Sominator "pattern，Actively expand the international "friends circle" of "hometown"。Pay attention to digging the psychological temperament of "hometown" and the fit point of the community of human destiny，Enhance the global cultural value of the "Henan" brand。Diverse forms of expansion、Multiple layers、Foreign cultural exchange activities with diverse elements，Drediting from each other、Reinforcement of cultural self -confidence、Improve brand quality。
Grasp consumption trends，Improve the brand market positioning。First, actively respond to the transformation of cultural tourism consumption trends，Expand the breadth and depth of the "Henan Henan" cultural tourism consumption。Develop rural tourism，Implementation of leisure agriculture and rural tourism boutique project，Introduction of a number of leisure agricultural demonstration counties and key rural tourism villages。Expansion of Night Cultural Tourism Economy，Accelerate the cultivation of film and television、Entertainment、Travel、Healthcare、Sports and other service industries，Create night consumption scene。Accelerate the development of the theme tourism and other formats of intangible cultural heritage，Develop Sky bet online sports betting APP download immersive experience culture and tourism consumption sky bet online casino content。The second is to break the boundary of the content form，Content design of the cultural tourism industry around the Internet、Production and distribution。offline data of integrating scenic spots and surrounding service systems，Cultural and tourism consumption facilities are more complete，Consumption structure is more reasonable，The tourism service environment is more optimized。Third, pay attention to the characteristic culture of all regions in the province，Avoid homogeneity competition，Displaceable exploring brand growth space in the market segment。The historical origins that can carry the cultural tourism brand、High -quality products of cultural precipitation and ideological inheritance，Promote the organic interaction of historical memory and contemporary image，Share sharing to jointly build the activation brand value space。
Give play to the communication effect，Stimulate brand innovation vitality。First, strengthen the production of high -quality content，Effectively use mainstream media to tell Chinese stories。The intergenerational change of the consumer ecology，Effective use of short video、Social media such as the media，Build a value -based brand relationship with consumers。Sky bet football Give full play to new media in spreading brand culture、The important role in Sky bet football the brand image，Strengthening integration and communication。The second is to grasp the iterative trend of the karma，Promoting marketing methods refined operation。Strengthening in -depth cooperation with online travel platform -type media，Deep plowing online and offline、New media marketing architecture system combined with traditional and network。For online travel，Actively explore travel agencies、Online Tourism Enterprise、Social business model built by free travel operators。Make full use of the tourist life scene to prompt related products to use the scenario，Cross -border links and development space for expanding cultural tourism。Third is to use a major session meeting，Form the superposition effect of brand communication。Actively give full play to the role of the platform window of the tourism festival，Publicity and promotion of Henan tourism image。Focus on supporting the worship of the ancestor in the hometown of Huangdi、Zhengzhou International Shaolin Martial Arts Festival、Luoyang Peony Culture Festival、Kaifeng Chrysanthemum Culture Festival、(Zhengzhou) International Tourism City Mayor Forum and other activities，Innovation Sky bet online sports betting APP download expression，Recommended cultural brand。
(The author is Li Mengshun, an associate researcher at the Central Plains Cultural Research Magazine Sky bet online sports betting APP download of the Provincial Academy of Social Sciences)
Editor in charge: Wang Shiyang