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　　Cultural and tourism integration involves the future development direction of the two major industries of culture and tourism，Involved in the transformation and upgrading of the economic industry and high -quality development，Involved in the construction of poverty alleviation and comprehensive well -off society，Value pursuit and spiritual orientation involved in the whole society。Earnestly study the development of the integration of cultural tourism in our province，Especially in the background of ecological protection and high -quality development of major national strategic implementation，Opportunities for the integration of cultural tourism、results，The problems faced and related countermeasures，The transformation and upgrading of the cultural tourism industry in our province，It is important to accelerate the construction of a strong province of cultural tourism。

　　1

The essential characteristics of the integration of cultural tourism and the "Five Nature"

Culture and tourism: from parallel to fusion。Culture and Tourism, two major industries，Is a spiritual life with people、Industry with a high degree of correlation with value pursuit，Existing career attributes，There are also industrial attributes。Since the reform and opening up，Culture's career attributes are continuously strengthened，Its industrial attributes are gradually recognized by people，The cultural industry is also from small to big，Development from weak to strong。while the tourism industry is developing greatly，Its business attributes are constantly weakening，Industrial attributes are gradually strengthened。In 1993, the General Office of the State Council forwarded the State Tourism Administration's "Opinions on the Development of the Domestic Tourism Industry"，Emphasize "the development of tourism，For the cultural needs of the people，It is important to drive economic development "。2009，The Ministry of Culture and the National Tourism Administration issued the "Guiding Opinions on Promoting the Development of the Combination of Culture and Tourism"，Special emphasis on "Culture is the soul of tourism，Tourism is the carrier of culture "。Past，Culture and tourism belong to two departments，Forms two industries。Since the 18th National Congress of the Communist Party of China，Promoting the development of cultural and tourism integration is an important decision made by the Party Central Committee with Comrade Xi Jinping as its core。In order to continuously meet the people's demand for cultural tourism，From "Is there、lack of no lack of "" to "Okay、New requirements for refinement "，March 2018，The Ministry of Culture and Tourism formally established，Settle the system obstacles of the two major industries from the system，The advantages of their respective culture and tourism have gradually been strengthened in integration，Cultural and tourism integration becomes an inevitable trend in the development of the two major industries。

The essential characteristics of the integration of cultural tourism，It is a culture to find "wheel"，Find "Soul" for travel。The two major industries that are divided by culture and tourism，each has its own development laws and characteristics，The so -called "fusion，Don't merge "，This is the meaning。But there is a very special relationship between cultural tourism，"Soul Loa Talk", "Poetry and Far Speak", etc.，The special relationship between culture and tourism is described in vividly。The essential characteristic of the integration of cultural tourism is the culture of "wheel"，Find "Soul" for travel。"Wheel" is the carrier，Culture as a tourist carrier，can we play a greater role in culture; "Soul" is the soul、Essence、Fundamental，Tourism takes culture as the fundamental，I will not lose the direction，will better play the specific function of travel。The integration of cultural tourism is not only the need for the development of the two major industries，It is also under a specific condition of the development of socialism with Chinese characteristics in the new era，The needs of people's spiritual needs and social progress。Cultural and Tourism integration should be "Cultural Plastic Brigade、、Yi Rong is Rong、Be able to integrate "Sky bet sports betting Sky bet sports betting APP APP ，Find the maximum number between the two、The best connection point，Promote culture and tourism work in various fields、multi -directional、Full Chain Deep Fusion，Realize resource sharing、Coordinated and parallel、Coordinated and parallel，Provide a new engine for the development of cultural tourism、New power、New advantages。

Five major representations of cultural tourism integration，It is a culture to find "wheel"、Tourism finds the implementation of the "soul"。One，Cultural Tourism integration is a factor integration。Tourism is eaten、Living、line、Tour、Buy、Entertainment six elements，The whole element of tourism should be integrated with cultural。Culture is not an empty concept，The cultural element of tourism should be very heavy，Whether from cultural inheritance or industrial upgrade，The integration of this element is very important。Its two，Cultural and tourism integration is a value -oriented。This aspect is reflected in the travel itself, in addition to providing tourists with joy in the travel process，It is also manifested in travel as a spiritual product，Its value orientation is self -evident。On the other hand，Excellent traditional culture represented by heritage，At the same time as educating people, the intangible value and brand effect brought by the intellectual property rights，Make culture in the process of guiding people，Realized its own value innovation。Its three，Cultural Tourism integration is a way of lifestyle。With the development of the times and the progress of society，Tourism becomes part of a cultural life，Even becoming an indispensable part of people's cultural life，Become people experience culture、An important way to cultivate concepts。People are not only learning culture in the "Third Culture Museum"，More is experience culture，Cultural leisure has become a way of lifestyle。Four，Cultural and tourism integration is an industrial upgrade。Cultural and tourism integration is the integration and benefit of industrial advantageous resources，Can break the original boundary of the industry，Get greater development space through cross -border，Provide continuous momentum for industrial development，Create a new development model in breaking the original development bottleneck of the industry，Realize the industry's improvement。Its five，Cultural and tourism integration is a system construction。The construction of this system not only contains traditional museums、Library、Construction of the Public Cultural Service System of Cultural Museum，It also includes a system construction formed by the development of red culture and advanced cultural resources，and National Archaeological Site Park、National Cultural Park、National Forest Park、Construction of public systems such as National Geological Park。These public cultural products that provide effective services to the masses more perfectly，Most of them are provided in the form of tourism。

The "Five Great Photos" of the integration of cultural tourism，It is the specific manifestation of its essential characteristics，It is a culture to find "wheel"、Tourism finds the implementation of the "soul"。Culture must be able to experience，Benefits; Tourism must have the backbone，More big industry。Cultural Tourism Fusion，In fact, it is the best combination of cultural soft power and hard strength of tourism。

　　2

Implementation mode of the integration of cultural tourism

According to the practice of cultural tourism inside and outside the province，The integration of cultural tourism is a template that can be referred to。We summarize the integration of cultural tourism into eight modes，Each mode has a certain reference meaning for the development practice of similar products。

Core Mode of Cultural Relics。Relying on large sites or major cultural heritage，Perform effective protection and development，Rulonglongmen Grottoes、Anyang Yinxu、Yanshi Erlitou site、Qin Shihuang Terracotta Warriors, etc.。This type of cultural heritage，Generally high value、Unique features and other characteristics，Most of them are world cultural heritage and national key cultural relics protection units。From the perspective of the integration of cultural tourism，This type of heritage has been displayed by simply protection，Gradually build the core landscape into a high -end museum，Expansion into a cultural Sky bet football experience sky bet online casino park，Expansion from cultural relics to national parks，Form a large cultural park，Further strengthening the function of leisure。In particular, there must be more core display，As usual, look at the new excavation scene，and a specific cultural experience，can this type of product have greater charm。

Resource Deep Digging Mode。Effective excavation of specific cultural resources in a specific area、Show，Form a certain park and large performing arts products。Qingming Shanghe Garden is the casual experience product of the Northern Song Dynasty culture relying on the "Qingming Shanghe Tu" relying on Zhang Xuanduan of the Northern Song Dynasty，Large real -life performance "Tokyo Menghua" complement it，It is well received by tourists。Qingming Shangheyuan successful，First, choose the right place，The second is good at business，Three is constantly innovating。As a cultural province，Henan has a strong advantage in the development of this type of product，In the location of the ancient capitals such as Zheng Yuluo and the development of related products in tourist destinations，Have a lot of room for development。

Project driving mode。Cultural investment as the main purpose，Yiyuan、Town、Studios、Paradise、Theme parks, etc. are the main carrier，with technology、New Wide、Experience, etc. is the main means，Form multi -business format、A comprehensive cultural tourism experience。Such products like Fangte、Film Town、Garden Expo Park, etc.，It is characterized by big investment、New format、Strong entertainment。This type，It is also a typical cultural industry project。The key to this type of project is to choose a good place、Find a service object，Especially in marketing, it is attractive to tourists。

Landscape Culture Model。Landscape Scenic Area in Cultural Rich District，Culture is the background of the landscape，Is the soul of the landscape，It is the driving force for the continuous development of the landscape scenic spot。Yuntai Mountain Scenic Area is based on the Seven Sages of Bamboo Forests，The best footnote to interpret the mountains and rivers of Yundai。Laozi Culture of Laojun Mountain、Guiguzi Culture in Yunmengshan、Taoist Holy Land Culture in Tiantan Mountain、Yao Liu culture in Yaoshan、Yan Emperor Culture of Shennong Mountain，All have great development potential。Developing this type of product must have cultural consciousness、Deepen academic research、Pay attention to brand building，To rely on culture to call the brand、Making a big market，Forms related multi -business industrial clusters。Organic combination of landscape landscape and culture，Not only found the soul of the scenic area，It also opened a new market for the continuous development of the scenic area。

Red experience mode。Red culture and advanced culture，Has higher moral value and cultural appeal，Education from party spirit、Student Education、From the perspective of citizen education and other angles，Organic integration of education and training with red experience，With greater development potential。Jiao Yulu spirit of Lancao、The spirit of Dabie Mountain in Xinxian、The spirit of Hongqi canal in Linzhou、Advanced groups of Xinxiang，Relevant training bases have been built，Some even attracted party members from all over the country to come to the training experience，Chain template formed training+on -site teaching+cultural experience。Red Culture、Education and training and scenic experience organic integration together，Innovative training form，It also opened a new way for the development of tourism。

Urban Highlight Mode。Many cities will form a historical district near specific historical landmarks，This block may also be the restoration of the original block，can also be reconstructed around history，This makes people touch the history of the area，Show related non -heritage products，Activated cultural format，Cultural experience in a specific area。Chengdu's Kuanzhai Lane、Nanfu Lane in Beijing、Sanfang Qixiang, Fuzhou、Shanghai City God Temple-Yuyuan, etc.，All constitute the historical and cultural elements of modern cities，Show the historical origin in the city。This type of block should be integrated Sky bet football with the lives of local residents，Sky bet online sports betting APP download Let tourists share the lives of residents to have greater charm。So，This kind of block is not only building a house、Selling things，And there must be a resident ecology，The core is to avoid homogenization and monotonization。History block+cultural relics+non -heritage+leisure and other factors fusion experience，can really become the highlight of the city。

Rural non -heritage mode。Rural revitalization must be organically combined with poverty alleviation，The most direct combination of the two is travel，Relying on the folk culture unique to the countryside，Attract more people to the countryside，Experience the material left by the ancestors、Intangible heritage，Makes rural areas worth reflecting，Let the villagers have more sources of income。"Farmhouse" in the suburbs，"B & B" near the scenic area，And "Painter Village"，and History Village，All part of this model。Chongdugou, Luanchuan, and other rural tour，Calling "Luanchuan Mode"; Xinyang Hao Tangcun as a demonstration point for rural revitalization，attracted more attention; Jiu Town and Eighteen Bay of Xinxian，Its high -end creativity，Careful structure，"New County Mode" caused a sensation in the industry。Height starting point development，Organic combination of modern internal residential environment with traditional external residence，Its development potential will be greater。

Public service mode。Museum、Library、Cultural Museum、Art Museum、Theater、Theater and other public cultural service facilities，On the one hand, it directly serves local residents，On the other hand, you can also provide tourists with cultural communication、Service in cultural experience。Actively explore the public cultural service configuration of leisure places，Provide more leisure services in public cultural service facilities，The key to the construction of the public cultural service system。The library must provide readers with more leisure space，Make reading a lifestyle。Appreciation of Museum and Art Museum，It has become an important classroom for national education，In the construction of related public cultural service facilities，To reserve a certain leisure space，Provide more convenience for the new lifestyle。As for the public service facilities related to the scenic area，such as traffic、Communication, etc.，The government must give more support，Especially from the development trend of global tourism，Construction of the public service system and public cultural service system，All should be the focus of the government's focus。

Whether the integration of cultural tourism is in place，The key lies in "Liu Rong"。The first is the concept melt。The change of concept is prerequisite，To let everyone understand that the integration of Wenjin is the general trend，is inevitable for development。The second is the thinking of the thinking。Thinking is very important，The idea is right，can the two major industries 1+1 & gt; 2，can the integration of cultural and tourism be implemented in practice。Third is the integration of resources。Resource integration is the basis，The integration of resources is the real integration，Fusion from root。Four is the means of merging。means fusion is the method、is action，Is the real implementation，Is it true。Five is regional meling。Regional docking is leaping，Through a larger area of ​​leap，Cultural tourism integration that realizes larger space -related resources。Six is ​​the fusion of the format。Fusion of formats is direction，Organic integration of the new format of cultural tourism，Insert wings for the development of cultural tourism，It is also the key to the integration of cultural tourism to the new height。

　　3

The advantages and results of the integration of cultural tourism in Henan

Henan Cultural Tourism has four advantages.

Proficiency of Cultural Tourism Resources。Henan is located in central China，Ancient known as Central Plains、Zhongzhou，Historically, it has long been a political and cultural center in ancient China for a long time。Zhengzhou、Kaifeng、Luoyang、Anyang is the four ancient capitals of China，The Landform Landscape of the Yellow River is concentrated in Henan，Huangdi and other humanistic ancestors activities Sky bet football in Henan，Most of the roots of the Sky bet football main surnames are mostly in Henan，Many historical celebrities are closely related to Henan。Henan underground cultural relics nation first，Cultural relics on the ground second，These have strong attraction to overseas Chinese and international and domestic tourists。

Traffic location advantage。Henan is located in Central Plains，Chengdong Qixi，South Guanbei，Location advantage is obvious。"Mi" glyph high -speed rail network is accelerating the formation，Mid -high Highway in various places in all places，Modern logistics industry featuring international freight hubs affect overseas，China -EU trains go to the world，The important modern comprehensive transportation hub and logistics center of the country is forming。

The advantage of the population number。Henan has more than 100 million people，Population of the household registration nation first，Contribute a large number of surplus labor to developed areas every year。Henan people are simple、Diligence、Ken Qian、Responsibility，Many of Chinese characters are Henan people。Henan people education level、Lower proportion of technical talents，With the development of the economy and society，The consumption power and level are continuously improved。Due to the large population base，The potential of transformed into the consumer market is also huge。It should be said，There are many large and medium cities around Henan，External consumer market，There is a huge domestic demand consumer group。

National Strategy Super Supernasion advantage。Henan is a large agricultural province，Long -term as the main food producing area，The heavy responsibility carries the security of the country。Core area from grain production、Central Plains Economic Zone，Go to Zhengzhou Airport Economic Comprehensive Experimental Zone，Henan is continuously favored by the national strategy。Central Plains Urban Group becomes the Pearl River Delta、An important urban group outside the Yangtze River Delta，Especially the central government clearly supports Zhengzhou to build a national center city，Zhengzhou's urban population breaks 10 million，GDP breaks trillion，Zhengzhou's position in emerging cities has continued to rise。Zheng Luo New National Independent Innovation Demonstration Zone、China (Zhengzhou) Cross -border E -commerce Comprehensive Experimental Zone、China (Henan) Free Trade Pilot Zone、National Big Data Comprehensive Experimental Zone、Langcao Inclusive Financial Reform Pilot Zone and other large number of national platforms have successively landed in Henan。Especially the implementation of ecological protection of the Yellow River Basin and the implementation of major national strategies for high -quality development，and the Great Wall、Long March、Construction of the three major national cultural parks of the Grand Canal，Direction of Henan Cultural Tourism integration，Injecting vitality，Provided opportunities。

Henan cultural tourism integration has achieved initial results.

Exploring the typical mode of the integration of cultural tourism。Make full use of Henan's cultural relic resources advantages，Relying on the construction of major projects of large sites and museums，Forms a large -scale cultural relics protection display park。Anyang China Text Museum、Construction of the Xiadu Museum Museum of Erlitou, Luoyang，Declaration of the World Cultural Heritage of related projects，Explore underground cultural relics、Archaeological excavation、Show the new idea of ​​display and use、New template。In the deepening of cultural resources，There are "Qingming Shanghe Garden", "Jiao Zuo Phenomenon", "Luanchuan Mode", "New County Experience"，and the case of Yuntai Mountain、Baoquan case, etc.，All classic cases obtained by Henan in the practice of cultural tourism，It is worth summing up and promotion。

Create a unique cultural tourism brand。In resource development，Formed a "Kung Fu" brand called overseas，Shaolin Kungfu、Tai Chi Kung Fu has become the representative of Chinese Kung Fu。Yilin Temple、Shaolin Martial Arts Industry represented by Goose Poard Institute，Zhengzhou Shaolin International Martial Arts Festival、sky bet online sports betting Shaolin Martial Sky bet online sports betting APP download Arts Conference、"Zen Shaolin · Music Ceremony", etc.，All become well -known brands on the Chinese Kung Fu chain。New Zheng Huang Emperor's Hometown Worship Ancestral Ceremony，and rely on humanistic ancestors every spring、Surname finds root、The Central Plains Worship Season formed by Gushi Finding the Root，"Henan Henan" has become a well -known brand for Chinese people at home and abroad，is the most important business card in the integration of cultural tourism in Henan。Henan classic cultural tourism line represented by Zheng-汴-Luo "three o'clock lines"，Continuously attracting a large number of overseas tourists，It is also the basic product of "research tour" and "experience tour"。The enthusiasm of continuously creating "China Excellent Tourism City" in various places is not diminished，The "Excellent City Cluster" that shows the image of Henan region。

Develop rural tourism to help poverty alleviation。Culture and tourism help poverty alleviation，"Three Thousand Actions" with cultural poverty alleviation、Tourism poverty alleviation "10 million projects" is the starting point，Vigorously develop rural tourism，Cultivate Demonstration County、Special Village、Demonstration Treasurer，and the main entity of leisure agriculture，Create a complete element of rural cultural tourism、New pattern of large -scale cultural tourism industry。

Use the project to drive the Great Literary Travel Industry。Henan Cultural Tourism integration is driven by large projects，Promoting large enterprise groups and well -known travel companies' brands to fight Henan。Fuhua Dengfeng International Resort、Luohe Bailu Island Tourist Resort、Chongduogou National Tourism Resort、Nanwan Kai Cultural Tourism Comprehensive Project、Jiyuan Yellow River Xiaowei International Hundred Opera Island Tourism Project、Jianye-Huayi Brothers Film Town、Chenjiagou Tai Chi Cultural Industrial Park、Zhuxian Town National Cultural Ecological Demonstration Park、Xuchang Cao Weiyu City, etc. investing in billions of to two billion projects，His landing in Henan，Some have seen the results at first，and finally change the pattern of the integration of cultural tourism in Henan。

　　4

Countermeasures for the integration and development of cultural tourism in Henan

Crack bottlenecks and shortcomings，Do an article on the word "Find"。First, find a gap in ideological ideas。To further emancipate the mind，Bold practice，Going out of a new road with the integration of cultural tourism in Henan。The second is to find shortcomings on the system and mechanism。To support the policy、Management、Business mechanism，and deepen reform of reform。Third, find a capable person in the construction of the talent team。Attract more thoughts to the whole country、Capability、Horizontal cultural tourism professionals and composite management talents，Enriched in Henan Cultural Tourism Team。Fourth, it is necessary to find connotation in technology content。New business format、New platform、New means，Apply to the practice of cultural tourism，Improve the scientific and technological content of Henan cultural tourism。

Seize major strategic opportunities，Do an article on the word "big"。Ecological protection of the Yellow River Basin and the implementation of major national strategies for high -quality development，In particular, the goal of "creating the Yellow River Cultural Tourism Belt with international influence"，The integration of cultural tourism in Henan is an opportunity for thousands of years。To seize this major opportunity，You must make an article on the word "big"。One，There must be a big goal。Relying on the unique Yellow River landform landscape and Yellow River cultural resource advantages of the six cities of the six cities of Zheng Luluo，Create the core bulging belt with international influence，Make it the core area of ​​the Yellow River Cultural Tourist Belt with international influence。Its two，There must be a big idea。The "Yellow River Tour、Tour the Yellow River "created into a" trip to the Yellow River "，The core product of the Yellow River Cultural Tourism Belt with international influence，Let tourists go to Henan to experience the eternal charm of the Chinese culture -the Yellow River。Its three，There must be a big hand。Layout on both sides of the Yellow River，Formed the representative engineering experience area of ​​the Kaifeng-Zhongmu Duanxianhe and the Yellow River governance，Huiji-Puyang Sky bet sports betting APP mid-down reaches boundary and Qin and Han Sky bet football calendar War History Experience Area，Gongyi Luo Luohui Stream and Yin Yang Taiji concept of perception area，Yanshi-Mengjin-Xin'an Xiaowei Pinghuang Lake and the dynasty's prosperous Du Ling Cultural Experience Area。Four，There must be a big project。In Gongyi, the creation of the "China Return to Heart Tower" as the main landmark involved in the Yellow River cultural landmarks along the Yellow River area of ​​the six cities，Construction of the China Yellow River Museum，Build a permanent address for the Yellow River Culture International Forum。Organic integration of the Yellow River National Cultural Park with the Yellow River National Ecological Park，Construction into a "Yellow River Strategy" national demonstration project。

Reduce the impact of the epidemic，Do an article on the word "true"。One，Really give the support policy。Cultural tourism enterprises have a greater impact on the epidemic，Keep a key assistance to the enterprise，solve the difficulties encountered in the business operation，Give policies to tilt。Its two，Really give appropriate subsidies。Gives reduction and exemption in taxes and fees，Rental、Subsidies are given on the security deposit，Support financial enterprises to provide loans，Support for project funds。Its three，True Grabbing Project。Large project has a leading demonstration and leading role for the integration of regional cultural tourism，To grasp the landing and advance，Especially the new business major project that focuses on focusing on，Make it a leading company as soon as possible。Four，True grasp transformation and upgrade。Epidemic is a catalyst for the integration of cultural tourism，After paying attention to the epidemic, people pay more attention to health，Vigorously develop the rural health care project，Around health、Pension、Nourishing the heart、Beauty、Conductive，Extend the entire chain，Promote the integration of cultural tourism and health。Make full use of the new format、New means、New form，Comprehensively promote the transformation and upgrade of cultural tourism enterprises。Its five，True Grabbing domestic demand market。Henan population is many，The domestic demand market is huge，Do not grasp "Henan people travel to Henan"，bigger and big -provincial market，to meet the people's needs for cultural tourism in the province。

Create a new pattern of cultural tourism integration，Do an article on the word "hit"。One，The Yellow River travel is to play the main card。The Yellow River Tourism is the carrier of the Yellow River Culture Protection and Heritage，To be stronger and stronger, the core area of ​​the Yellow River Cultural Tourism Belt with an international influence of the six cities，The standard model of the integration of Henan cultural tourism with the core product of the Yellow River Cultural Tourism Belt。Three Gate Gorge、Puyang、Anyang、Hebi、Xuchang、Shangqiu and other Yellow River extension areas to make features。Promote the Grand Canal、Great Wall、The integration of the Long March National Park and the Yellow River National Cultural Park，Promoting Henan Cultural Tourism as a whole。Its two，Rural tourism must be a living card。Rural tourism involves poverty alleviation national policies，To improve quality and efficiency，Active this rich people's meal。combining rural tourism with the health of the whole people，organically combined rural tourism with farmers increasing income。Its three，Tourism in the whole region is to become a gold medal。The key to tourism in the whole region is to improve、Location improvement、Ecological beautification、Convenient facilities，Make good use of the gold medal of the global tourism，Promoting Henan to become the first global tourism province。Four，Smart travel to play a bright card。Smart tourism is the integration of tourism and technology，Is the Internet of Things、Cloud computing、New Communication Network、High performance processing、Application of new technologies such as intelligent data mining，Represents tourism development direction。To seize opportunities，Make intelligent technology a highlight in the integration of cultural tourism in Henan。Its five，Healthy tourism must make the Sky bet sports betting APP full sign。National Health，Comprehensive Health，Sky bet football will become fashion。To do a fine health industry，Do a solid green ecological tour，Help health tourism comprehensive upgrade。It is necessary to organically integrate cultural tourism and health，Fusion of a new world，Fusion of Henan more colorful and beautiful tomorrow。

(Research Group of Henan Provincial Social Sciences Federation)

Editor in charge: Wang Shiyang