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　　General Secretary Xi Jinping pointed out，Promote media integration and development、Construction of all media as an urgent topic we face。Use information revolutionary results，Promote media integration and development，bigger and stronger mainstream public opinion，Consolidation of the common ideological foundation of the people's unity and struggle，To achieve the goal of "two hundred years" struggle、The Chinese Dream of the Great Revival of the Chinese nation provides strong spiritual power and public opinion support。Socialism with Chinese characteristics enters a new era，The risk challenge faced by publicity and ideological work is unprecedented，The arduous mission task undertaken is unprecedented，We must continuously consolidate and expand mainstream ideological public opinion，Promote the main theme，Propaganda positive energy，Powerful power that stimulates the unity of the whole society，Better strong confidence、Gathering Heart、Warm people's heart、Building Tongxin。Promote media integration and development，Accelerate the construction of integration into one、All media communication pattern with one and one，It is the Party Central Committee to focus on Sky bet football Sky bet football consolidating publicity and ideological and cultural positions、Strategic deployment made by expanding mainstream ideological public opinion，Is the reform requirements faced by propaganda ideological front，It has important practical significance。

　　Internal requirements to undertake the mission task of publicity and ideology。Publicity and ideological work is an important job of the party，Take the banner、Gathering Heart、Education Newcomer、Xing Culture、The mission task of the image of the exhibition。Do a good job of publicity and ideological work in the new situation，Must be unified thoughts、Guming power as the central link，Take the center、The overall service situation as the basic responsibility，An big situation、Esistic events、Esistic events，Find the entry point and focus point of work，Consumer due to the situation、Move the situation、Make the trend。Current，Our party wants to unite the people's strategic goals determined by the 19th National Congress of the Communist Party of China，Get the new victory of socialism with Chinese characteristics in the new era，More firm confidence、Dragon Fighting British，More need to be concentrated、Unity Struggle。There is a new mission in the new era，There are new requirements in the new stage。The first -class political task of the current propaganda Sky bet sports betting APP Sky bet football ideological front，It is unremittingly using Xi Jinping's new era of socialist ideology with Chinese characteristics bacon、Gathering Power，Inspired and encouraged the majority of party members and cadres not to forget the original heart、Remember the mission，Adhere to the principle of party spirit、People's Stance。So，Promote media integration and development，Extend the influence of traditional media to the network space，It is the risk challenge facing the publicity and ideological work in the new situation in the press and publication front、The urgent need to consolidate and expand the publicity and ideological and cultural positions，It is also a press and publication front to strengthen its own construction，Constantly improving the level of the ability to lead mainstream ideological public opinion，Promote the main theme、Release positive energy，Provide a steady stream of ideological motivation and spiritual guidance for the great rejuvenation of the Chinese nation，Internal requirements of the mission mission under the new situation。

　　The urgent need of consolidating and strengthening the public opinion and public opinion。Since the 18th National Congress of the Communist Party of China，The most prominent problem faced by the party's propaganda and ideological work，How to improve public opinion guidance ability in the complicated public opinion field。Under the new situation，Traditional Sky bet sports betting Sky bet sports betting APP APP regulatory mode and public opinion communication system encounters development bottlenecks，It must be changed，Update public opinion structure、Public opinion guidance method，Realizing the advantages of traditional media and emerging media complementive，Enhance the communication and interaction of the audience online Internet，Like the channels and methods of public opinion expression，Make traditional mainstream media while improving public opinion guidance，Consolidate the mainstream ideological public opinion of the party。For this，To consolidate Marxism's guiding position in the ideological field，Consolidation of the common ideological foundation of the people's unity and struggle，Socialist ideology with strong cohesion and leading power。Promote media integration to develop in -depth，It is an important aspect of consolidating the common ideological foundation of the people's unity and struggle for the people of the whole party.。The cohesion and leading power of mainstream ideological public opinion，It depends on both persuasion、Content of Appeal，It also depends on the extensive and effective communication。The development of the information science and technology revolution under the new situation makes traditional public opinion ecology、media pattern、Deep changes in the communication method，Continuous development sky bet online sports betting Sky bet football of all media，A full media media、holographic media、All media media、Full -Effect Media，This provides a rare opportunity for media development，It also brings unprecedented risk challenges。Media fusion is essentially a self -revolution of mainstream media communication。Deep changes in the face of the layout of the propagation、The huge changes in public opinion ecology and the rapid development of digital technology，The mainstream media should pass the concept、Content、Form、Method、means and other innovations，Make positive energy stronger、The main theme is higher，Improve the quality and level of positive publicity。

　　Effective starting point for bigger and stronger grassroots publicity and ideological and cultural positions。General Secretary Xi Jinping pointed out，Publicity and ideological work innovation，Key to grasp ideas innovation、Counter innovation、Grassroots work innovation，and emphasize，The focus of innovation should be on the first line of the grassroots。Since the 18th National Congress of the Communist Party of China，The Party Central Committee with Comrade Xi Jinping as the core strives to promote the deep integration of the media，Step in the construction of the county -level merger media center and the construction of the new era civilization sky bet online casino Sky bet football practice center，Integrated theoretical preaching、Cultural Service、Education Service、Technology and Popular Science Service、Fitness Sports Service and other resource platforms，To better condense the masses、Guide the masses、Serving the masses。Taking the construction of the county -level Rong Media Center as an example。The construction of the county -level Rong Media Center is an important carrier for the in -depth publicity of Xi Jinping's new era of socialism with Chinese characteristics，is the work of strengthening and improving grass -roots publicity and ideology、Strategic engineering to promote the transformation and upgrading of county -level media，It is an important platform for strengthening grass -roots publicity and ideological work and spiritual civilization construction，Eliminate the problem for the people、Important platform for the ideological and political work of the masses。During the development of grass -roots media integration，Determine positioning、Clarifying responsibilities，Consolidate the foundation、Fixed foundation，Mobilize the strength of all parties，Integrate various resources，Innovation method，Perseverance uses Xi Jinping's new era of socialist ideology with Chinese characteristics for armed party、Education People's，Perseverance with socialist culture with Chinese characteristics、Socialist ideology and Sky bet online sports betting APP download Sky bet football morality firmly occupy grass -roots ideological and cultural positions，Mobilization and encourage the people to actively participate in socialist modernization，Putting what the grassroots people need to actively actively actively actively actively as the party committee and government，Extend the service to the grassroots、The problem is solved at the grassroots level，Promote Press and Publication Information and Government Affairs、Tightly combined with service，Listening to the people's voices、In response to the concern of the people, publicity and guidance of the masses。Press and publishing practitioners as guardians of propaganda ideology and cultural positions，You need to continuously enhance your feet、Eye force、Brainpower、Penal force，Create a politics excessive、Spell high -strength，Realty innovation、Press and publishing teams that can win the battle，Consciously assume the glorious responsibilities and arduous mission of the press and publication industry in the new situation。

　　(Author: Department of Social Policy and Social Public Opinion Evaluation Collaborative Innovation Research Center of Northwest University of Political Science and Law、Auxiliary editor of the People's Daily Press、Cheng Wenjing, deputy president of the People's Weekly Magazine)

Editor in charge: Wang Shiyang