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Editor's Press
For learning、Implement、Practice General Secretary Jinping's important speech on the deep integration of the media，As one of the 70th anniversary series of the 70th anniversary of the Henan Daily，Henan Daily Newspaper Group organizes "Don't forget the original heart，Keep in mind the mission -Learn General Secretary Xi Jinping's spiritual seminar on the important speech of the media in depth of the media "，Relevant leaders from the propaganda department、The person in charge of the relevant industry association、Experts and scholars from famous universities in the country，and the person in charge of the media within the province around the media deeply fusion，Discuss the road to transformation and development of traditional media。Abstract of this newspaper，Reader。
Focus on building a full media communication pattern
□ Zhu Yannan, Director of the Development Research Center of the State Administration of Radio and Television
I participated in the representative of this meeting as a radio and television industry，Express warm congratulations to the 70th anniversary of the establishment of Henan Daily，I am proud of the glorious journey of Henan Daily Newspaper Group in these years。
Whether it is radio and television，Newspaper is right，Regardless of what we were born or age，Now we are facing the same test papers，This is the media fusion of this test paper。Catch by this era，As a media person，Very excited，I am also very lucky。General Secretary Xi Jinping personally draws media integration and development，Pointing out the objective laws of media development，In Knowing，Help us enrich the worldview and methodology。We are under such a good policy environment and the background of the times，The most important thing is to have a firm confidence。
At the practical level，My judgment，Now the media integration is still in the initial stage。First，With a certain recruitment，But there is no climate，The most important sign is that it has not formed a new mainstream media that General Secretary Xi Jinping said。2，The degree of technical application is still insufficient，Our current technical application is a single technical application，Interconnection between technology、The situation of interaction does not happen。third，The current stage of development is still in a state of multi -terminal communication form，Newspaper、Net、Duan、micro、screen，All aspects of all aspects。This communication pattern is relatively complicated。Fourth，Simple process transformation is generally completed，Eat the delicious meat，It's a hard bone in the back，How to do it，This needs to explore。
To correctly understand the media fusion、Transformation and upgrade。Transformation，One is not a turn，Just change the form of communication。Two is not a rotary，Can't change the nature。Party media surname party，Can't change the name to change the surname、Change the flag and change the flag。In actual work，Slightly unintentional，Frequent form; without paying attention to，Slide to the opposite side。
Further deep integration should increase its strength in several aspects。First，Increase the reform of mixed ownership。2，New technology application of artificial intelligence technology as "head geese effect"。third，Increase the large -scale construction of new mainstream media，Create several regional national -oriented international communication groups。Fourth，Increase the construction characteristics of different media in the whole media。Fifth，Increase the interaction and development of traditional media and Internet content。
Media fusion is an inevitable self -revolution，Revolution should have the courage of revolution，Wisdom of the Revolution，The strategic vision of the revolution。I believe this battle will definitely win。Blessing Henan Daily can do better and better，Make good results。
Media integration brings new opportunities for the development of the cultural industry
□ Jin Peng, Secretary -General of the Chinese Cultural Industry Association
a、Media fusion、All media development is the requirements and products of the development of the times，It has also become a trend of the development of the cultural industry。
Along with the continuous development of information society，Emerging media influence is getting bigger and bigger。Promoting media integration development、Construction of all media has become an urgent issue we face。
The original core industry of the cultural industry is publishing，The development of the media is inseparable，Regardless of technology application、Propaganda of Communication、Literary Reviews, etc.，Can't do without the media。Traditional Communication Media interact with new media，Utilize the way of propagation of common resources and diversified communication，Remove the cultural industry technology，Accelerate cultural innovation，Enhance the core competitiveness，Quickly promote the transformation of the cultural industry，can form the Internet based on the Internet、Media fusion as a medium、New forms of cultural industry with innovation as the core。
2、Media integration and development provides new imagination space for the cultural industry。
Traditional media development has so far，Have professional talent reserves and rich information resources，At the same time, accumulates a relatively stable audience，The brand advantage is obvious。Traditional Media Integration and Emerging Media Integration and Development，Use the Internet、Cloud computing and big data technology，Improve information communication efficiency，rich information Sky bet online sports betting APP download sky bet online sports betting content，Makes the audience wider and diverse; at the same time，From "looking for information" to "information finding people"，Volkswagen's demand for media information has changed from the original passive receipt of inherent information to selecting different information based on personal preferences，After the media fusion，It can be according to the psychology and different preferences of the audience，Diverse and personalized media information，Therefore, pay more attention to the needs of the audience，Forms two -way interaction。
Media fusion is supporting with advanced digital technology，This is also the core foundation of the sustainable development of the cultural industry。Incorporate digital technology into cultural products，Improve the creation and production method of cultural elements，Create high -value -added cultural consumption。From the perspective of content resources，Through media fusion，Cultural content will be music、Movie、Dance、Animation、Games and other forms of different forms through new media medium，Breaking the single and restrained situation of traditional cultural consumption channels;，New technologies fusion of the media make the circulation channel diversified，Media fusion through the development of cultural products，Open the circulation channels and sales channels of different cultural products。
In short，Use media fusion，Production of culture、Communication、Consumption is an important direction for the development of the future cultural industry。
Improving the influence of public opinion guidance influence of public opinion
□ Deputy Minister of the Propaganda Department of the Provincial Party Committee Fang Qixiong
General Secretary Xi Jinping pointed out，Continuous development of all media，A full media media、holographic media、All media media、Full -Effect Media。Information is everywhere，所 所，No one does not use，Lead of public opinion ecology、media pattern、The communication method has undergone profound changes，News Public opinion work faces new challenges。General Secretary Xi Jinping seized the main contradictions and key links of the current media deep integration，Deeply explained the entire media from four dimensions，Scientific judgment on the fusion development trend，Provided scientific follow for our entire media promotion work，The practitioner and researcher of this pair of media fusion are a major topic，For the majority of news workers of news public opinion，It is a major opportunity，It is also a major challenge。Need us to adhere to media integration，The original intention of the mainstream public opinion position，Hold your hand，Jointly study the characteristics and rules of the communication of the entire media era，Grasp the essence and interconnection，Accelerate the information、Content、Technical application、Platform terminal、Management means to integrate and interoperate，Create a batch of strong influence、New mainstream media with competitiveness。
In recent years，Henan seriously implements the spirit of the important speech of General Secretary Jinping in Henan，Decisions and deployment of the media integration with the Party Central Committee，Give full efforts to the central government、Provincial、City、County Fourth -level Media Communication，Build traditional media and emerging media、Central Media and Local Media、Volkswagen Media and Professional Media Interconnection，Coordinated and efficient all -media communication system，Henan mainstream media represented by Henan Daily Newspaper Group，Find new and change on the road to promoting media integration and development，Innovation institutional mechanism，Deepen the media fusion，Reconstruction editing process。The highlights of media fusion are present，New media products explosion frequently。
The Information Railway Media Center represented by Xiangcheng is becoming a bridge and bond connecting the grassroots party committee and the people and the people。June 2018，Huang Kunming, Minister of the Central Propaganda Department, came to Henan to investigate，fully affirmed the construction of the county -level media center。Since this year，We have held four consecutive promotion meetings of the county -regional merit media，At present, 105 counties have 69 county -level meling media listed，Focus on creating the last mile of propaganda services。
Henan in the new era，There are endless stories，How to tell our wonderful stories better，Pass farther，It is an important issue that media people need to explore in -depth discussions。Polish our media deeply，Constantly improving the spread of news and public opinion、Guidance、Influence and credibility。
Grasp the four aspects to advance deep integration
□ Henan Daily Newspaper Group Party Committee Secretary、Chairman、President Dong Lin
Looking back on the development of media integration and development，Every key node，The Party Central Committee with Comrade Xi Jinping as the core will from the overall and strategic height，Scientific leadership at the right time、Power Promotion。where，Accelerate the construction of integration into one、All media communication pattern of one and one，is the essence of the important speech of "1. 25"。I think it is necessary to grasp it in four aspects:
a、Promote the deep integration of the media，Must be focused on becoming bigger and stronger mainstream public opinion。Media fusion is not for the sake of integration，For the coincidence，Must be focused on becoming bigger and stronger mainstream public opinion，Expand the value of the value influence of mainstream public opinion。The Internet has become the main battlefield of public opinion struggle。On this main battlefield，The original intention sky bet online sports sky bet online casino betting of "bigger and stronger mainstream public opinion" must be kept in mind，Adhere to the correct political direction、Public opinion guide、Value orientation，Make positive energy stronger，Make the main theme higher，Let the party's claim become the strongest voice of the times。
2、Promote the deep integration of the media，Must focus on building a full media communication pattern。Proposal of the concept of "Four Quan" media，further revealed the rules of media development。In intelligent、The Internet of Things era，All things are media，screens everywhere，Any object can carry and transmit information，can all present media content。Scene becomes an important option to affect the effect of communication。"Four Quan" should be regarded as an organic whole，In accurately spread、Focus spread to force，Exercise in effective tube，Get "effective communication、Effective communication "。
3、Promote the deep integration of the media，Must focus on mechanism innovation。mainstream media adapt to the requirements of the times，Must promote mechanism innovation。mechanism innovation is the "hard bone" of reform，The key problem that is not past。It must be used with concepts that are more in line with the laws of communication，Promoting process optimization、Platform reconstruction，Stimulate the internal vitality of the media，Connect and mobilize various resources，Release greater production capacity，Accelerate the main battlefield of the main force to enter the main battlefield。
4、Promote the deep integration of the media，Must focus on technical driving。General Secretary Xi Jinping emphasized，To "use the results of information revolution", "promote key core technology independent innovation to continuously achieve breakthroughs"。Technology forms ecology，Empowerment for everything。Mainstream media in terms of technology research and development，There is a short board for a long time。Current，Quick iteration of communication technology，Is challenge，It is also a major opportunity。Keep sensitivity，Planning carefully，Open cooperation，Strive to master the initiative in key technical fields，Find a technical support path that is in line with the actual media。
Put the focus on the "one"
□ Zhao Tiejun, Vice Chairman of Henan Journalist Association
General Secretary Xi Jinping emphasized when the 12th collective study of the Political Bureau of the CPC Central Committee，Promoting media integration development，To persist in integrated development direction，Optimization through process optimization、Platform reconstruction，Realize various media resources、Effective integration of production factors，Implement information content、Technical application、Platform terminal、Management means to integrate and interoperate，Catalytic fusion quality change，Apricate integrated efficiency，Create a batch of strong influence、New mainstream media with competitiveness。
Current public opinion ecology、media pattern、The communication method has changed dramatically，Traditional journalism、News methods have been seriously unsuitable。and the new concept that is compatible with the new public opinion ecology、New mechanism、New form、The new product has not completely formed。In the process of promoting the deep integration of the media，We should follow the requirements of General Secretary Xi Jinping，Place the focus on the word "one"，The direction of development is "one -one"，Resource elements should be "one -one"，Content、Technology、Platform、Management, etc. must be considered "one"，In the end, it can achieve the "one -one" of efficiency。That is to say，We want to break the traditional media with emerging media、The concept of seeing it，All has the value of communication、means to produce the effect of communication、Platform、Product，All should be applied integrated，Can't report it regardless of the web、Web no matter the end、Regardless of the cloud，but a collection，A variety of generations，Diverse communication，Forms a overwhelming communication situation，Re reachs full coverage、All weather、Efficacy without dead ends。
This "one -one"，It can also be further understood as a "body" for the user's "body"，Research user characteristics，Grasp user needs，Provide products that are suitable for marketing for roads，The value concept of guiding users is more positive and positive。One sentence，Strengthen user thinking，Reverse design from the user's needs、Detail、Generate various products，Really realized effective communication。Can't just look at the download amount，It depends on the daily activity;，It depends on "Point Review"。Other such as technology、Management、Assessment, etc.，All around the "one" to spread exhibitions，can truly make the influence and competitiveness。
Henan Daily as the provincial news frontal line，A lot of innovation and exploration have been made in the process of media integration and development over the years，But it's not enough，Integration and transformation will always be on the road! Enter "deep water zone"，To grasp the correct direction，Put the focus on the "one"，Perseverance，Can be forged into a new mainstream media!
Some points of the media fusion
□ Zhang Jian, Chairman of the Henan Provincial Newspaper Association
Media fusion，It is a big problem that is related to the life and death of the entire media industry。Recent time，Earnestly studied General Secretary Xi Jinping's speech，Some new thinking about the media fusion，It is taught by experts。
First，We can't just discuss the necessity of media integration anymore now。At present, it must be quickly advanced，Otherwise, just make a joke with your own survival。Some development of the media in recent years，I still feel lack of solid effect，Lack of necessary response measures to changes in changes in the sun。
2，I observed some status quo of media fusion，I sky bet online casino Sky bet online sports betting APP download think there are about several forms of media fusion now。First is the fusion of mechanical，Putting the network、Paper Media、Journal is simply pinched together，Name it a new name，The so -called new media form produced。I gave it a name to force it。Second, the so -called central kitchen that everyone advocates now，I think I have improved a little more than before。But when the production process is not changed、Under the premise of not changing the command system，It is also nondescript。So I give it a name called hard plus。Third, with traditional concepts、Traditional methods、Traditional leadership methods Create the so -called new media，In concept、Process、Thinking and other methods is not changed，Make some adjustments to the way of performance，We call it fusion。I give it a name "Shengjia"。I think most media now stay at this stage，I can't reach organic fusion。
third，What is the merging of the media fusion。I think we are more self -fusion now。I hope that media integration is an open fusion，is a fusion with society。Open media systems undertaken the function of not only information dissemination，The function should be deeper、More widely。The main problems existing in media fusion now，One is the complex。The complex of the King of Unlimited will make us never lower our figures to do a good job of service。Second, we want to study the laws of the development of Internet companies，This is a thing that we often ignore when we implement media integration。Successful Internet companies are serving with service，and we are standing up with the king of uncontrollers。I think the service of studying the media is regression now，It returns to service for the people。
Grasp the relationship between technology and humanities in the media integration
□ Professor Ding Baiyi at the School of Journalism and Communication of Nanjing University
A large number of advanced technologies will be used in the media fusion，Big data with more prominent prominent、Artificial Intelligence、Blockchain、Virtual reality、Sensor, etc.。With the rapid development of communication technology，Another problem is highlighted，How to keep it，or promote the humanistic spirit? Humanities are the advanced parts and core parts in human culture，Concentrated reflection as the importance of people、Respect、Care、Ai Hu。During the media fusion process，How should the relationship between technology and humanities be dealt with，I think this is a very important，It is also very severe problem。Simply relying on technology or excessive dependence technology cannot grasp the rich humanistic connotation in the interview，News workers still have to achieve three "pro"，Observation personally、Listening to pro -ears、Personal experience。
Observation personally。Reporter through his own eyes，and other sensory organs，Go to feel the scene at the scene，Discovery features and worth grasp。This is an important prerequisite for producing high -quality news works。Especially to observers，Including observation interview objects、The expression of the report object，Talking and manner，and then spy on its psychological world。
Listening to pro -ears。Of course, it can be done with a robot to listen to，But I think it ’s better to listen carefully as reporters.。The robot can do well，But it is interpreting an interview object、Reporting objects in the subtext of the discourse，It is always not as much as an experienced reporter。
Personal experience。No personal experience is to write colorful news works。There is an interview called experiential interview，Reporter interview，Report Who，Just experience his work、His life、His emotional journey, etc.，I think this is a special way to get a special experience in a specific scenario，Such jobs are difficult to hand over to robots，Give it to technology to complete。
So，We face two major tasks in the process of media fusion。A task is melting media，Traditional media and new media should be deeply integrated。Another task has to merge，Realize the integration of natural science and social science，Make technology infiltration and support from humanities and social sciences。
5G Under the background of the media integration and development
□ Zhang Mingxin, Dean of the School of Journalism and Communication of Huazhong University of Science and Technology
In the next 3 to 5 years，5G will fully enter our life scene。5G transmission is very fast，Very high definition，No delay，Do not interrupt，The process of the entire transmission becomes smooth。The spread of information has reached a very high state and state。With the rapid development of technology，We should have foreseeable prospects for media integration and development。
The Political Bureau of the Central Committee of the Communist Party of China held the twelfth collective study of the development of the entire media and the development of the media，General Secretary Xi Jinping emphasized: "The whole media continues to develop，A full media media、holographic media、All media media、Full -Effect Media，Information is everywhere、所 所、No one does not use，Lead of public opinion ecology、media pattern、Deep changes in the communication method，News Public opinion work faces new challenges。"" Four "media said by General Secretary Xi Jinping，It is the directional judgment made by the general trend of the total pattern of media integration and development in the background of 5G applications。
First，5G era，All things are media，Media's channels are generalized。The media becomes an information collection，Information storage，Tools of information analysis，Internet interconnection。
2，The content of the media can realize intelligence and data。
third，The experience of media products is greatly Sky bet football optimized。sky bet online casino The development of technology has made communication channels and carriers more and more consistent with humanity，Video This method will be popular in life。This method is immersive，anytime, anywhere，As long as you need to，can be in a relatively real scene。
Fourth，The distribution of content becomes more accurate。The media understands users better，It knows the user's needs better。In the 5G era，Scenes of our lives、The scene of work is diversified，The content of the media pushed to users is more accurate。Full -Effect Media，This effect contains this meaning。
Fifth，Propaganda without nationalization。With the development of artificial intelligence，voice recognition，The transformation of the text becomes very easy。Can switch freely between Chinese and English。
The starting point and falling point of the media fusion
□ Professor of the School of Journalism and Communication of Peking University
The starting point of media fusion is to change，The point is to improve、Improve。What do we change，Change four states。One is the backward state of technology，One is the backward state of ideas，One is the backward state of content，One is the backward state of service。What do we want to improve? First，Quality of the content; 2，The number of rich content; third，Improve the speed of content dissemination; fourth，How to improve or improve our service。These four upgrades If we are done，So our integration road，or the purpose of our integration will reach。
I think fusion is a series of sports，If this exercise of the medium is compared to a physical movement，Fusion is just one of them。We must break some things if we want to fusion，It must be turned into a particles very small，Then we need a collision。In fact, all our fusion comes from a traditional media and new media from the concept to content，Complete collision of the service method，This collision is both a technical inevitable，It is also a market development、The inevitable development of social development。
The fusion of the media is not only the integration of media institutions，Not only the fusion of technology，Personnel fusion，or the fusion of the media form。I think，Today I want to treat the media as an industry，Do it as a chain to do。Most important of media fusion，It should be the integration of the media industry and other industries。Today's media industry must have an independent value in each chain，Like ginkgo trees，I want the value of the trunk with a trunk，Value of branches and leaves。Let the entire media's industrial chain realize，Each link has independent value，This is only interactive to increase efficiency，Not restricting each other，or reduce mutual constraints，This is also a revolution in the concept of media。That is to say I have no content，The value of my channel still exists。I can not spread news，But I can spread government information、Various service information of society。There is no end point for media fusion，Only starting point。Many industries in the media industry and many industries can be integrated。
Promoting the problem of deep integration of the media
□ Zhang Juxi, Dean of the School of Journalism and Communication of Zhengzhou University
How can we promote the deep integration of the media in the Internet era，Enhance the spread of news and public opinion、Guidance、Influence and credibility，You need to solve the following problems:
First，Cultivate composite talents，Cultivate a computer education background，talents with humanistic literacy and family feelings at the same time。
2，The key problem of the media is the support of funds，This is due to the development of computer technology very rapidly，The update of the equipment is very fast，Some updates may be based on the year，But some key links and parts are based on the month。So the academic community thinks，All new equipment requires a large amount of funds。The process of equipment update is a process of burning money，No sufficient funding support，New media，I can't get far。
third，The core of the media is to solve who the problem who melts。Because it is not an independent media because of the melting media itself，Is a concept of development，or is a development process。This concept is based on development，Mainly use the advantage as a means，Media of the same form，or combine the advantages of different forms of media，Make it out，Let the competitiveness of a single form media become the common competitiveness of multimedia，As a result, you are me，I am you。The media is the media advantage to fully integrate，Function、means、A mode of operation that has been comprehensively improved。
Fourth，The future of the media is to innovate around the audience，Retoning a new road for local conditions。The media is not following the trend，To merge the media according to your own characteristics。It is also necessary to establish it as a user，The concept of serving the audience。The current way of communication is diverse，Graphic、Chart、Anime、Audio、Video, etc.，Realized content from readable to readable，From static to dynamic，Fusion from one dimension to multiple dimensions，Form the enjoyment of different readers' groups。So the final result of the melting media is not to let any reader，Do not let go of any audience，This purpose has achieved，Then the guidance of mainstream media can be achieved。
Create a benchmark product for media integration and development
□ Yang Geya, Dean of the School of Journalism and Communication of Henan University
Henan Daily Newspaper Group created Dahe Newspaper Client、Dahe.com、Henan Daily Client、Yu Live、Yu Video and other series of phenomenal media fusion platforms，Development speed is very fast。Mobile sky bet online casino priority becomes consensus，Sky bet sports betting APP User consciousness deeply rooted in people's hearts，Explosive products brush screen，New mainstream media matrix thrive，Leading the development trend of media work in the province。Take this opportunity，Some opinions on the integrated development strategy of the newspaper group。
First，Standard projects and fist products for the integration and development of media in our province。Integrate development thousands of things，In the final analysis, it is inseparable from the platform and product，How to further create the aggregation force of existing platforms and enhance existing products，It is a question that needs to be considered at present。We must further increase the user scale of the existing platform、User's activity，Really make the existing platform a benchmark and flag of the regional melting media platform，The first choice and favorite of regional users，Highlands and brands that truly become information services in Henan Province。
2，Efforts to promote the innovation of media integration，Especially for the reconstruction of news and information production and communication process，Continuous liberation of the productive forces of fusion news information、Communication power、Influence。To be based on the existing platform，Further strengthen cross -department、Cross -media、Cross -platform、integrated organizational planning mechanism of cross -region，Vigorously promote the construction of the entire media reporting mechanism，Continue to launch more works with screen brushing effects，The commanding heights of real occupation of news information products。
third，Continuously deepen Internet thinking。Now it has entered the stage of the information revolution depth，The boundary of the traditional medium is constantly ablation，Rich ecology。With the 5G era, the Internet enters the second half，New forms continue to appear。At this stage，All platforms should have open thinking。I think the media integration must be added，More subtraction。Now the basic platform of the Internet，Including social media，Many already have basic elements。At this time，No need to invest a lot of financial resources to build a technical platform，and can rely on existing platforms to make some innovations。Our positioning should be small and fine，instead of large and complete。How to provide high -quality service，It looks more important in the second half of the Internet。
All are the direction of the deep integration of the media
□ Fan Hongjuan, Dean of the School of Communication, Zhengzhou Teachers College
All media era media are not newer, the better，but the better, the better。There is a rhetoric in literature called Mutual Literature，For example, Qin Shi Mingyue Hanshi。All media，I think it is also such a relationship of mutual text。In the current era of everyone in the media，Not only the boundaries of the media are constantly blurring，Even various industries，The boundary of each industry is also constantly blurred。Only blur can move towards integration，and the final direction of integration is full。
"All" is the direction of deep integration of the media。Now various media groups are engaged in melting media centers，In the news central kitchen，In fact, it reflects such a direction。The media is a way to integrate the media，Thinking method，Development method，It mainly relies on the development of economic and social，It is technological innovation and scientific progress。At the same time，This is also a kind of development of the deep integration of the media，Only through the whole talent can finally go out。Just like the seven categories of Henan Daily Newspaper Group，More than 100 media terminals，President Dong Lin also said in the article，To expand the coverage of the region，The coverage of the crowd，and the coverage of content。Expanding the coverage and ideas of the coverage is also full。So "full" and "meong" should be a relationship of interoperability。This contains integration between media institutions，For example, between new media and traditional media，Internal media，Internal media，It also includes the fusion between media people。But more importantly, the integration of various industries and industries in the media and society。My understanding，Our media industry，or the media industry，It is not a parallel relationship with other industries，This is the biggest difference between them。This is the biggest difference between them，There will be a strong melting、In a case of hard blending。Just like the information industry is the oil of today's society，Media Industry，or the media industry is also a base for other industries and industries，Take it as a way of thinking、A way of behavior。Only this way to combine with various industries，will not be added、Sheng Jia、Hard plus situation。
Media fusion must deeper and more effective
□ Zhengzhou Daily Newspaper Group Secretary、President、Chairman Shi Dadong
Media fusion，Shou is the foundation，Rong is the trend，Following the direction。Deep fusion，I think there are four aspects to merge。First, the new media must be merged，The result of melting is full。Our media propaganda should be more effective，Position to keep in prison，Party media has no loan。The second is the command platform to merge，The exploration and practice of Zhengzhou Daily Newspaper Group indicates that it can be merged。Third, the relevant management department can merge，Some media are connected，What is connected is the mellow。Fourth, the diversified industry can be merged，These industries are together with strength。
Media fusion must go deep，Go in the real，Go in the effect。It is difficult to walk deep，How to solve the identity of the personnel，Sky bet football etc.。Walking in the real is Sky bet sports betting APP the support point。As a party media，It is necessary to create a phenomenal product，Make the product a stronger presence，Make traditional media more valuable，As a result, influence，Occupy the main position。We are the mainstream media，Others can do not do，We must do。Walking in the effect is fundamental。The mobile APP we see now，Including today's headline、Douyin, etc.，Fund strong，We can use its method and method，Improve our communication effect。
The fundamental point of the county -level media is to create a large -scale life app，Put the smart city、Integrated water and electricity heating, etc.。If you go to the real, create a news client，Reinforcement traditional media，Walking in the effect is to do real user services，Let people pay for、Travel，No matter what you do, you have to enter here。This is the focus point and breakthrough of media integration below the city level。
This requires three support。1 is fund support。The government should strongly support，Help it break through difficulty。Second is policy support。Mainly resource tilt、Flexible system，To compete with the Internet，To keep talents。Third is fault tolerance support。Media fusion is a matter of no ancient people，No one knows what will happen in the future，So the fault tolerance mechanism is very important。
The key to media fusion is institutional innovation
□ The Party Committee of the Party Committee of Luoyang Daily Newspaper Group、President、Chairman Zhang Liudong
Luoyang Daily has started to do some innovation in the 1980s and 1990s，The earliest use of electronic laser photos in the National Land City Daily。In December 1997, we built our own website，Is the predecessor of Luoyang.com。We opened a mobile news website in 2006，In 2008，In 2011, the first 4D newspaper was launched in the province，In 2015, I independently developed the client of the Luoyang client。We learned from Yantai Daily Newspaper Group Model in 2010，Established a full media center，Try to conduct the first online report。Now the four paper media of the group's subordinate，Electronic Reading Platform on the PC and mobile phone，Open "Two Micro" at the same time，Fans reach more than 2 million。At the same time, settled in a third -party platform，Paper Media has new influence on the new platform。
Luoyang Daily News Products are increasingly richer。If analyzed by the influential structure，Our more audience is the new media audience，Various products we launched，Audio、Video、H5、AR view、Mobile live broadcast has become a conventional product。Luoyang.com is one of the news sites of the "five one" in Henan Province，It is the top 30 on the comprehensive communication ranking。Luoyang.com also has a questioning platform for the people，In Luoyang City, the influence is very great，123 units enter。We have been more attentive in the construction of video teams in recent years，Various short videos currently launched in Luoyang City、Video movie，I already have a very strong right to speak。The central kitchen is relatively late，Started only at the end of last year，Now I have been put into use，It has driven technical through this platform、Deep fusion in the process。
Current，Luoyang Daily Newspaper Group formed a paper media、Online media、Three squares of screen media，Various platform audiences exceed 10 million，Among them, the paper media accounts for about 1 million，More on the new media。Media fusion is a trend，Is the direction。But how to merge the next step，I really encountered a lot of difficulties。System innovation supporting media fusion is very critical，The system does not innovate，The top -level design is not done well，Simple addition、Hard plus、Sheng plus harmless。How to change the next step of system innovation、How to innovate，We look forward to a guiding opinion in the province，I also look forward to Henan Daily Newspaper Group to make a role model to the local city newspaper。
Exploring the road of media integration in innovative development
□ Xiang City Rong Media Center editor -in -chief Tian Weilin
Xiangcheng's Rong Media Center was established in October 2016，Fusion of newspapers、Magazine、Broadcast、TV，and the eight major platforms such as the three micro -end。Another，It also blends 70 websites of our government department and 42 WeChat public accounts，and 1080 WeChat work groups and outdoor publicity points，Reached unified management，Uniform operation，Can speak uniformly at a critical moment。
News+Government Affairs+Service+Cultural Mode。Improve service efficiency，Expansion of business channels。Model of creating media+government affairs，Established a government service platform，Open the port port of the citizen of Xiangcheng and the town's service hall，Provide application for approval for the masses、Complaints to accept one -stop government service。The central work of the Municipal Party Committee and Municipal Government，Established a data platform for poverty alleviation，Innovative River Leading Management Platform，You can see the condition of our rivers through the mobile app。
Media+cultural mode。Using supermarket supply、Maternalization service、Method for single -formula delivery，Let the people choose culture according to their wishes，Amoy Culture，Point Culture，Provide high -quality cultural products and services for the masses，The masses can obtain it with one -click mobile phone。
Media+service mode。Opened online water、Electric、Qi's payment function，Developed smart education、Smart Medical，Local circle and other living service items。Established the mayor's mailbox、Minsheng appeal，Let the citizens can directly reflect the difficulties encountered Sky bet online sports betting APP download in life through the news platform，Building a mobile Sky bet sports betting APP media supervision platform。
Media+Industrial Model。Industry is the driving force for development of media development，The first is the media+real estate mode，Divided into a package sales mode，Starting point divide into mode，Propaganda sales mode，The main source of our income。
Media+Activity Mode。Holding many civilization ten lectures，And Xiangcheng Spring Festival Gala、Moral Model Awards and other public welfare activities，Each annual activity reaches more than 200 games。These activities have greatly improved the influence of our radio and television。
Media+project mode。We have undertaken the smart botanical garden、Smart Poverty Alleviation、Smart Education、Smart Agricultural Project，to broaden income channels。We do the service to the extreme for each project。
Editor in charge: Wang Shiyang