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January 25, 2019，The Political Bureau of the Central Committee of the Communist Party of China held the twelfth collective learning on the development of the entire media era and media integration。The General Secretary of the Central Committee of the Communist Party of China Xi Jinping hosted and delivered an important speech。 Xinhua News Agency reporter Xie Huanchi/Photo
January 25, 2019，The Political Bureau of the Central Committee of the Communist Party of China held the twelfth collective learning on the development of the entire media era and media integration。This is Xi Jinping、Li Keqiang、Li Zhanshu、Wang Yang、Wang Huning、Zhao Leji、Han Zheng and others listened to the newspaper Weibo at the People's Daily New Media Center、WeChat public account、Report on the construction of the client，Watch the new media product display。 Xinhua News Agency reporter Rao Aimin/Photo
February 28, 2019，China Internet Network Information Center (CNNIC) released the 43rd "Statistical Report of the Development of China Internet"。Report Show，As of December 2018，my country's netizen scale is 829 million，Among them, mobile phone netizens accounted for 98.6%，Internet penetration rate reaches 59.6%。The picture above shows the scale of netizens and Internet penetration rates。The picture below is the scale of mobile phone netizens and its accounting ratio。
Today，The Political Bureau of the Central Committee conducts the twelfth collective learning，The content is the development of the whole media era and the media fusion。We visited the People's Daily Digital Communication Company、"Central Kitchen"、New Media Center, etc.。Total feeling，The development of media integration in recent years has been greatly effective。
June 15 last year，On the 70th anniversary of the founding of the People's Daily，I sent a congratulatory letter，Requires the People's Daily to faithfully perform the party's news and public opinion responsibilities and mission，Continuously enhance the communication ability、Guidance、Influence、Sky bet sports betting sky bet online casino APP Trustworthiness，Among them, it is required to build a full media communication pattern。Now，The People's Daily has more than ten types of carriers，It is the most widely influential period，You can see the power of science and technology development，You can also see the efforts of the mainstream media responding to the challenges of the times。
At the National Propaganda Ideological Work Conference last year，I emphasized that it is necessary to complete the banner of publicity and ideological work in the new situation、Gathering Heart、Education Newcomer、Xing Culture、The mission task of the image of the exhibition，It must be scientifically recognized by the law of network communication，Improve the level of network governance，Make the Internet's maximum variable into the largest increase in career development。I also emphasized many times，Leading cadres at all levels, especially senior cadres, must actively adapt to information requirements、Strengthen Internet thinking，Good at learning and using the Internet。
Along with the continuous development of information society，Emerging media influence is getting bigger and bigger。Chinese netizens reached 802 million，Among them, mobile phone netizens accounted for 98.3%。News clients and various social media have become the first information source for many cadres and people, especially young people，And everyone may become an information source。Someone said，I used to be "Finding Information"，Now is "Finding Information"。So，Promote media integration and development、Construction of all media has become an urgent topic we face。
We promote media integration and development，It is to bigger and stronger mainstream public opinion，The common ideological basis for consolidating the unity of the people and the people of the whole party，To achieve the "two hundred years" goal、The Chinese Dream of the Great Revival of Sky bet sports betting APP the Chinese nation Sky bet sports betting APP provides strong spiritual power and public opinion support。
1. Deeply understand the challenges and opportunities of the entire media era
Everyone reads history，"Lu's Spring and Autumn" says: "Yao has the drum of desire，Shun has the wood of slander。"" Drum "、"Slander" is to collect public opinion。Chen Sheng、Wu Guang's uprising made people write "Chen Shengwang" with 3 words "Chen Sheng" on the 帛，Also allows people to learn the fox called "Da Chu Xing，Chen Shengwang "，One or two people believe it。This shows that the ancients knew how to play the role of public opinion。
I said many times，There is no national security without network security;，Can't pass the long -term administration。Continuous development of all media，A full media media、holographic media、All media media、Full -Effect Media，Information is everywhere、所 所、No one does not need，Lead of public opinion ecology、media pattern、Deep changes in the communication method，News Public opinion work faces new challenges。
Publicity and ideological work must grasp the trend，Consumer due to the situation、Move the situation、Make the trend。We must speed up the development of media integration，Make the mainstream media have powerful communication、Guidance、Influence、Trustworthiness，Formation of online and Internet concentric circles，Make all the people in the ideals and beliefs、Value concept、Moral concept is tightly united together，Make positive energy stronger、The main theme is higher。
2. Fully grasp the trend and law of media integration and development
Since the 18th National Congress of the Communist Party of China，We insist on guiding as a soul、Mobile is first、The content is king、Innovation is for，In the system and mechanism、Policy measures、Process Management、Talent technology and other aspects to accelerate the pace of integration，Establish a fusion communication Sky bet sports betting APP matrix，Create a fusion product，Get positive results。We have to develop in sky bet online sports betting the situation，firmly promoting the deep integration of the media。
Traditional media and emerging media are not a replacement relationship，but iterated relationships;，but this length; not who is strong and weak，but complementary advantages。From the current situation，The overall advantage of the integration and development of my country's media has not been fully exerted。To persist in integrated development direction，Speed up from the additional stage to the phase melting stage，Optimization through process、Platform reconstruction，Realize various media resources、Effective integration of production factors，Implement information content、Technology Application、Platform terminal、Management means to integrate and communicate with each other，Catalytic fusion quality change，Apricate integrated efficiency，Create a batch of strong influence、New mainstream media with competitiveness。
I said many times，Where is a person，The focus of publicity and ideological work is，Network space has become a new space for people's production and life，Then it should also become a new space for our party to condense consensus。Mobile Internet has become the main channel of information dissemination。With 5g、Big Data、Cloud computing、IoT、Artificial intelligence and other technologies continue to develop，Mobile media will enter the new stage of accelerated development。To persist in mobile priority strategies，Build your own mobile communication platform，Tailoring and making good commercialization、Socialized Internet platform，Let mainstream media use mobile communication，firmly occupying public opinion guidance、Thought leaders、Cultural inheritance、Serving the people's communication system。
From the perspective Sky bet football of globally，Media intelligence enters the rapid development stage。We want to enhance the sense of urgency and Sky bet football mission，Promoting the independent innovation of key core technologies continuously achieved breakthroughs，Explore the use of artificial intelligence in news collection、Production、distribution、Receiving、Feedback，Drive "Algorithm" with mainstream value -oriented to，Comprehensively improve public opinion guidance ability。
Promote media integration and development，It is necessary to coordinate the handling of traditional media and emerging media、Central Media and Local Media、mainstream media and business platforms、The relationship between popular media and professional media，Can't engage in "one knife and cut"、"One Sample"。To form a resource set、Reasonable structure、Different development、Coordinated and efficient all -media communication system。
No rules cannot be done。In any form of media，Regardless of online or offline，Whether a big screen or a small screen，No place outside the law、Public opinion flying ground。The competent department must fulfill the supervision responsibility，Strengthening emerging media management in accordance with the law，Makes our network space more clear。
Three, promote media integration to develop in depth
Informatization has brought us a rare opportunity。We want to use the information revolutionary achievement，Accelerate the construction of integration into one、All media communication pattern in combination。
I said many times，Positive energy is the total requirements，It is the last word，Add one more now，Good use is true。Media integration and development is not just about news units，Public resources of social ideology and culture we have mastered、Social Governance Big Data、The institutional advantage of policy formulation has transformed into a comprehensive advantage of consolidating and expanding Sky bet online sports betting APP download mainstream ideological public opinion。To do a good job of the top -level design，Create a new communication Sky bet sports betting APP platform，Build a new mainstream media，Expand the mainstream value influence landscape，Make the party's voice more open、Pass more、Pass more。
The network is a double -edged sword，A picture、A video can form explosive communication in a few hours of the whole media，It has a great impact on the public opinion field。This influence，Use the benefit of the country and the people，If it is not good, it may bring unpredictable harm。The banner is clear and insisted on the correct political direction、Public opinion orientation、Value orientation。In the field of information production，It is also necessary to carry out supply -side structural reforms，Through the concept、Content、Form、Method、means and other innovations，A significant improvement of the quality and level of positive publicity。
Accurate、Authoritative information does not spread in time，false、The distorted information will mess with people's hearts; positive、Correct thought public opinion does not develop and grow，Negative、The wrong speech will be raging and flooding。This aspect，Mainstream media is responsible for guarding the soil，More to keep the soil，Provide more authentic and objective in time、Information content with distinctive views，firmly grasp the initiative and dominance of the public opinion field。Mainstream media should dare to guide、Good at guidance，Principles must be clear for the banner、Stance firm，Nothing can be vague at all。
It is necessary to spread the entire media on the track of the rule of law，Implement a standard for traditional media and emerging media、One -in -one management。Mainstream media should accurately release news messages，Provide news information for other compliance media。To comprehensively improve Sky bet sports betting APP the ability and level of technology to rule the network，Standardize data resource use，Risks brought by new technologies such as prevention of big data。
We need to grasp the movement of the field of international communication、Socialization、Trends of visualization，Working on the construction of the foreign spreading system，I am willing to accept and easy to understand，Let more foreign audience understand、I can listen to、I can understand，Constantly improve the effect of external communication。
Now，There are more and more people who treat China internationally internationally，More and more people like China。We are taking the main road、Wing Avenue，This is the historical opportunity of the mainstream media，It must be strengthened、Drum lift morale，Perseverance to tell Chinese stories，Form international discourse rights that are compatible with our country's comprehensive national strength。
In short，Media fusion development is a big article。Facing a global network，Need a game of chess nationwide。Party committees and governments at all levels must follow policies、Funds、Talent and other aspects to increase support for media integration and development。Propaganda and management departments at all levels must reform and innovate management mechanisms，Policies and measures for supporting implementation，Promote media integration in the correct direction。Leading cadres at all levels should enhance the ability to deal with the same media，Constantly improving Sky bet sports betting APP the ability and level of governing the country and governing the country。
Comrades! People's Daily is the Organ News from the Party Central Committee。A newspaper，upper part of the party，Lower the heart of the people。It is better to handle the People's Daily，Expand the area coverage、Expand crowd coverage、Expand content coverage，Give full play to the guidance of public opinion、Sky bet online sports betting APP download Flag effect、Leading function。
(This is the speech of General Secretary Xi Jinping on January 25, 2019 at the twelfth collective Sky bet sports betting APP study of the 19th Central Political Bureau。）
Editor in charge: Wang Shiyang