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　　Culture Xingxing is the country's luck，Culture strong is national strong。Culture is an important carrier for the three -dimensional dissemination of the national image。Internet new media era，In -depth integration into the "Belt and Road" construction，Promote the full -scale high level of openness，Tell Henan Story，Propagate Henan Voice，Research on Cultural Network Communication of Central Plains needs to be strengthened，Promote network communication innovation，Show the truth、stereo、Comprehensive Henan。

　　In -depth integration of the “Belt and Road” needs to strengthen the cultural driving force

　　Henan Provincial Government Work Report in 2019，To persist in expanding opening to the outside world，Enhance the advantages of economic development，Create a platform carrier，Improve the level of openness，Improve the institutional mechanism，Optimize the open environment。Promote and spread Central Plains Culture，It is an important content of the construction of the “Belt and Road” in Henan，It Sky bet sports betting sky bet online casino APP is also a pioneering force that deeply integrates into the "Belt and Road"。

　　The "Belt and Road" initiative has issued more than five years，Henan firmly grasped the advantage of favorable opportunities，Actively as，Create the air in one after another、On -site、Online and Maritime Silk Road，Constructing Henan to open a comprehensive three -dimensional channel。Cultural exchanges between Henan and countries along the route are getting more frequent，Art Exhibition、Cultural Relics Exchange、Academic exchanges and tourism exchanges have enhanced the cultural identity of Central Plains Culture in countries along the “Belt and Road”，"Henan Henan" and "Cultivation of the Central Plains" and other foreign propaganda brands have further increased。In the future, Henan is deeply integrated into the “Belt and Road”，Go forward with an open attitude，Need to strengthen reform and push、Open Driving、Innovation driver，Enhance the power of high -quality development、Vitality，Continue to play the endowment of cultural resources in Central Plains，Strengthen the construction of the discourse system of the Central Plains Cultural Communication，Create an Sky bet football sky bet online sports betting international communication image of Central Plains culture，Build a humanistic foundation with cultural exchanges。

　　Promoting Central Plains Cultural Network Communication Innovation

　　As an important birthplace of the Chinese nation and Chinese civilization，Henan is accelerating the construction of important cultural highlands nationwide and creating an innovation zone for the inheritance of Chinese historical civilization，Cultivation has the appearance of the Central Plains、Chinese characteristics、The characteristics of the era and national influence have unique advantages。All media era，The new network communication technology brings a new display platform and more convenient and efficient foreign publicity methods to the Central Plains Culture，It is also integrated into the "Belt and Road" for Henan，Realizing the common people's hearts provides a new two -way interaction path。With cloud computing、Big Data、IoT、Blockchain、The rapid development of artificial intelligence，Media pattern and public opinion ecological reshuffle and reshaping，The Internet is increasingly becoming the main channel of public opinion、The Sky bet football main position、Main Battlefield。

　　Henan story in the "Belt and Road"，Need to conform to the development of media integration，Courage to innovate、Courage to change，Promoting Central Plains Cultural Network Communication Innovation。First is the innovation of the concept of communication。Network communication positioning should be changed from the original "propaganda" to "service" orientation，In -depth research on the habits and characteristics of different audiences abroad，New concepts of integrating Chinese and foreign、New category、New expression，Unicom that we want to say with foreign audiences，Interacting "Speaking by yourself" and "talking about others"，Blend the Central Plains Culture in our eyes and the Central Plains culture in the eyes of foreigners。The second is the innovation of content of communication。Change the "tall" cultural propaganda method that focuses on elites in the past，Pay more attention to the "grounding" people's cultural needs of ordinary people's clothing, food, and housing use，"Internet+" Central Plains Food Culture、Songshan martial arts culture、Luoyang Peony Culture、Henan Traditional Chinese Medicine Culture Sky bet sports betting sky bet online sports betting APP and the Cultural Forms of the Cultural Following Culture of the Central Plains，Improve the attractiveness and "sense of gain" brought to the people along the route to the people along the route。Third is to stimulate innovative vitality。Activate the innovative vitality of the Central Plains Cultural Network communication，Increase policy、Funds、Technical support，Create an innovative ecology，Encourage the folk、Personal participation in Central Plains Cultural Network Communication，Improve innovation and creative vitality，Efforts to build a multi -dimensional body network communication system。

　　Build an effective network communication mechanism

　　Today's World，Internet communication has become the main way of communication，Online public opinion is already the main component of public opinion，Netizens are already the main propaganda objects and participants。Tell the Henan story on the "Belt and Road"，Enhance the psychological identity of the people along the line，The content and form that the Central Plains Culture is likely，better talk、More、More deep。First, build a network communication discourse conversion mechanism。From the perspective of the psychological motivation Sky bet sports betting sky bet online sports betting APP and psychological needs of the people along the “Belt and Road”，From translation、Travel、Online shopping、Fields that are closely related to the people's lives of folk academic exchanges，Selective、Carry out the transmission of Central Plains Cultural Network with a targeted manner，Personalization、Interactive communication，Time affairs propaganda with the official "tall" form a benign interaction。Second, build a full media collaborative innovation mechanism。Create between media at home and abroad、Between online media platforms、Between the Internet media and the audience、The benign interaction between audiences and audiences in different regions。On the one hand, we must multiply、Multi -level creation of Central Plains Culture Foreign Propaganda Network Platform，Form the government、Enterprise、Media、college、Think Tank、The three -dimensional network communication system for personal healthy interaction; on the other hand, to speed up the cultivation of small language translation talents，Comprehensive use of overseas Internet social platforms and new media technology，Implementation of localized precision network dissemination。Sky bet sports betting APP Third is to build a multi Sky bet football -dimensional evaluation mechanism for network communication effect。In the context of "Belt and Road", the network communication of Central Plains culture must be exchanged online and deepened，It is also necessary to further enhance the identity，Not only pay attention to the increase of the "quantity" of communication，Pay attention to the improvement of "quality"，At the same time, we should establish a period of network communication and development、Evaluation system that matches different stages such as maturity and stability period。Fourth is to build a network public opinion guidance mechanism。Faced with the changing international environment，Tell Henan Story，It is also necessary to improve the ability of online public opinion，Patient tone，Strengthen guidance，Prevent misleading。At the same time，Accelerate public opinion collection、Monitoring and analysis technology promotion and application，Realization of public opinion guidance and information dissemination、Personalization，Accelerate the formation of rapid response to the formation of online public opinion、Guidance、Public opinion defense system that controls force three forces。

　　(Author: Provincial Academy of Social Sciences Liu Lanlan)

Editor in charge: Wang Shiyang