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9month3Day，Beijing International Publishing Forum reports news，my country's digital publishing industry is strong，2013The overall income of the annual increase is increased over the previous year31.25%。

When more and more & ldquo; low -headed family & rdquo; when it appears on various occasions，The rise of online reading is the shrinking of traditional publishing houses。But，In this context，Central Plains Publishing Media Group, which was born in the traditional publishing industry2013annual report: Complete total assets and operating income & ldquo; Double Ten billion (dollars) & rdquo; target，Economic scale entered the country's publishing media industry10name. Behind these data, what is the mystery of success?

Transition to digital publishing to achieve a new leap

9month5Day，Li Zhiqiang, director of the Digital Publishing Center of Zhongyuan Publishing Sky bet online sports betting APP download Media Group, in his office，Pick up a little reading pen and point to aMPREarth，Then I heard the introduction of Chinese national conditions、Russian national anthem, etc.。

 MPRis & ldquo; Multimedia printing reading & rdquo; English abbreviation，It is a book that can be seen and listened to the combination of traditional paper books with modern multimedia digital technology。includingMPRDigital publishing, including & ldquo; low price、High energy & rdquo; advantage，Readers from the library、Bookstore pulls to the terminal of electronic equipment。

Li Zhiqiang said，Facing the growing cultural needs of the people and the rapid development of information technology，Central Plains Publishing Media Group has vigorously implemented the digitalization of the entire industry chain from content resources to printing in recent years，Promoting industrial transformation and upgrading。2012year12month, our province has been determined by the country as the first batch3individualMPRPublishing pilot province.

According to an introduction，Zhongyuan Publishing Media Group All Media Digital Processing Center has established Central Plains Culture、Medicine、Infant、Collection、Handmade5Database, annual processing text20billion words, pictures100Yu 10,000. The group's subordinate Yunshu.com e -commerce platform has been in1month10Day officially launched operation, and currently online paper books80Yu Wanwan, e -books10Yu 10,000 kinds，Cultural and education products and handicrafts、Thousands of artworks。

Chairman of the Central Plains Publishing Media Group、Party Secretary Wang Ai said: & ldquo; Digitalization has formed a challenge for the traditional publishing industry，It also brought vitality to the traditional publishing industry，Promote the development of industrial development and achieve a new leap。& rdquo;

Construction of cultural complex expands new space

9month6Day，Reporter came to Zhengzhou Zhongyuan Book Building，It is found that the excellent life museum next to the building is under intense construction。Sky bet football Zhang Yan, manager of the building, introduced: & ldquo; Youxiang Life Hall includes coffee catering、Boutique Supermarket、Manual Experience Hall、Designer brand clothing collection stores and other modules，It will provide the general public with a place to enjoy a high -quality and slow life。& rdquo;

Enter the Central Plains Book Building，People have discovered that this old book store has & ldquo; face change & rdquo;，Business varieties have developed from the original single paper book to electronic reading、Cultural supplies、crafts, etc.。other，The first floor & ldquo; Shu Yuan Tea & RDQUO; Tea Bar、A video coffee on the third floor，Enjoy reading with reading with puppets and other arts，Provide a space for readers to rest in mind and mind。

When it comes to the original intention of the format of the format，Zhang Yan said，In recent years，Due to the impact of online reading and book online shopping，All kinds of physical bookstores at all levels have fallen。Facing & ldquo; severe sky bet online sports betting winter & rdquo;，My store is working hard to do a good job of book sales，Start trying the construction of urban cultural complex。

Li Yongzhen, president of Zhongyuan Publishing Media Group, said: & ldquo;，Innovation Implementation Cultural Complex Construction，will help further improve the construction of the province's public cultural service system。& rdquo; He said，In the country "2013Analysis Report on the Press and Publication Industry "，Provincial Xinhua Bookstore Issuing Group's economic benefits have risen to the nation3bit，& ldquo;，Bookstore This burden in people's eyes has become high -quality assets。& rdquo;

Development if there is reform and responsibility

2013year10month5Day，& ldquo; The Central Plains Cultural Exhibition & rdquo; The opening ceremony and & ldquo; Central Plains Cultural Overseas Development Center Berlin Branch Center & rdquo; Listed Ceremony was held at the exhibition at the Chinese Cultural Center of Berlin, Germany，Crystal sculpture works from our province、Sancai Sky bet sports betting APP Porcelain Art、Cultural products such as embroidery dumped the audience。Director of the Center Chen Jianyang said，This exhibition is the center2008The most refined exhibits held since the establishment of the year、The most popular event for the audience。

In recent years，Central Plains Publishing Media Group is committed to culture & ldquo; go global & rdquo;，Increase foreign trade of cultural products。2007year to2014year，The Group has been continuously by the Central Propaganda Department、Department of Commerce、Ministry of Culture、The State Administration of Press, Publication, Radio, Film and Television is determined to be & ldquo; National Cultural Export Key Enterprise & RDQUO;。

Speaking of culture & ldquo; Going out & rdquo;、Industrial transformation and the reforms experienced，Wang Ai said: & ldquo; All the attempts and efforts have a goal: that is to grow in a place where culture is heavy，A cultural burden that you should have in congenital。& rdquo;

Wang Aili counted the pace of reform with the group development: as the first batch of sky bet online casino pilot units of cultural system reform in our province and pilot unit of the national publishing system reform，Group Yu2007year12Monthly completed the headquarters and belongs to148Family institutions & ldquo; Reform of the company & rdquo; reform;2009Since the years，Group step -by -step implementation of the overall listing of assets。& ldquo; Through the system & lsquo;，Listing power in the industry，The Group will actively carry out cross -regional、Cross -industry、Cross -media、Strategic restructuring of cross -ownership，Implementing the media industry and culture、Technology、Finance、Education and other in -depth integration，Further show the industry's competitiveness、Cultural influence。& rdquo;

Wang Ai said，Content construction、Innovation in innovation in technical applications and business models，We must pay attention to the construction of cultural content as always，Vigorously promote the main theme、Communication positive energy，Base for the inheritance Sky bet football and innovation of the group into an excellent culture。(originated from: Henan Daily9month11Day11Edition)