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September 2，Luoyang Daily Newspaper Group & ldquo; Micro matrix & rdquo; (affiliated media and personal Weibo、Integration of WeChat) is officially launched。This is Luo Bao Group to promote media integration and integration marketing，Another measure to promote innovation and development。
Leading development with innovation is the big magic weapon of Luoyao Group。Luoyang Daily in 1985 in the nationwide newspaper self -run issuance mode，It is still widely used in the newspaper industry today。In recent years，Luo Bao Group actively transforms to modern media groups and cultural industry groups，Last year's total Sky bet online sports betting APP download cultural industry revenue exceeded 300 million yuan，Comprehensive strength ranks first in the province's local city newspaper group、Leadership of the National Local Municipal Newspaper Group。
To strengthen the influence of the media as & ldquo; center & rdquo;
& ldquo; Do the media，The core is to do influence。& rdquo; Deputy Minister of Propaganda Department of the Luoyang Municipal Party Committee，Secretary of the Party Committee of Luoyang Daily、President，Zhao Feilong, chairman of Luo Bao Group, said。
Content is the basis for the influence of the media。These years，Luo Bao Group closely focuses on the most concerned development issues of the people，Creatively use & ldquo; Key Report+Series Interpretation+Focus Comment+Foreign Experience+Newspaper Interactive Sky bet online sports betting APP download & RDQUO;，Launched a large series of reports such as "Breaking the Breakthrough & MDASH; & MDASH; Luoyang Economic Starting" and other large series of reports。2013，"Luoyang Daily" has become the only city -level party newspaper and & ldquo; China Top Ten Municipal Party News & RDQUO;，"Luoyang Evening News" also became & ldquo; China's top ten city evening news & rdquo;。
Channel is the carrier of the influence of the media。In recent years，Luo Bao Group from & ldquo; operating newspapers & rdquo; to & ldquo; operate media & rdquo;，Through new built、Acquisition、Cooperation and other methods，Quickly expand the number of media，Now there are 4 paper media、2 online media、1 Weibo WeChat matrix with a total number of more than 2.4 million fans、3 outdoor Sky bet sports betting APP media，The infrastructure of the modern media group was initially completed。
To adjust the industrial structure as & ldquo; Key & rdquo;
Carry out diversified operations while doing a good job of the main business，It is something that many newspaper groups in the country are doing。
& ldquo; For the newspaper group，Develop the direction of multiple industries，Obviously it is the cultural industry。Because the media itself is a category of the cultural industry，Develop non -media cultural industry，Traditional newspaper has a natural advantage。& rdquo; Zhao Feilong said。
In recent years，Luo Bao Group according to & ldquo; grab the big、Put small、Thinking of new & rdquo;，Continuous transformation and improved plates、Good profitable Sky bet sports betting APP business company，Small withdrawal from time to time、Business companies with poor growth，Relying on the rich historical and cultural resources and development actual development of Luoyang，Planning cultural tourism、Cultural and creative、3 non -media cultural industries including the exhibition economy main attack direction，Pursuing the rapid development of the cultural industry of Luoyang City while realizing its own transformation。
Explore & ldquo; tricycle drive & rdquo; development mode
& ldquo; The original & lsquo; newspaper operation+diversified operation & rsquo;，Must be adjusted and innovated，transform it to & lsquo; advertising operation+industrial operation+capital operation & rsquo; & lsquo; tricycle drive & rsquo; development Sky bet online sports betting APP download mode。& rdquo; Zhao Feilong said。
Explore the advertising operation mode，It is under the situation where the national newspaper advertising revenue declines.，No longer limited to the traditional single newspaper business mode，Instead of focusing on multimedia advertising operation。Luo Bao Group is currently on the newspaper、Outdoor、Internet、Building TV and other advertising resources open，For integrated marketing，Provide customers with & ldquo; All media marketing solutions & rdquo;。
Explore the industrial operation mode，Just to reverse the past & ldquo; diversified operations & rdquo;、Industrial Chain Short、Small business plate、The situation with low profit margins，Try to transform from a single point of the industrial sky bet online sports betting chain to the industrial chain multi -point intervention。
Explore the capital operation mode，It is to win more funding support and more、Better project support，Yi Tu Group develops better and faster。In recent years，Luo Bao Group attempts to change the main reliance on its own funds、How to develop independently，Actively cooperate with many financial institutions，Flexible financing and investment，I also participated in the construction of the first Internet finance company in Luoyang City。
& ldquo; Implement & lsquo; tricycle drive & rsquo; development strategy，You also need to provide talents、Funds、System、style & lsquo; Four guarantees & rsquo;。Our goal is，Constant reform and innovation，Constructing Modern Media sky bet online casino Group，Create a first -class cultural enterprise。& rdquo; Zhao Feilong said。(originated from: Henan Daily September 18th Edition 5)
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