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September 8，Mid -Autumn Festival。Tourists in Kaifeng Qingming Shanghe Garden Ru Zhi，The boat boat of the Royal River shuttle，Laughing Laughing in Little Song City，Kaifengfu's & ldquo; Master Bao & rdquo; also walked out of the gate and Min Tongle & hellip; & hellip; the court painter Zhang Xuanduan, a thousand years ago, will not think of it anyway after painting "Qingming Shanghe Tu"，Later generations will rebuild this handedled picture in Kaifeng at a ratio of 1: 1。
What is even more surprising is，Qingming Shanghe Garden broke the spell of 5 years closing the theme park，It became the fourth tourist company in our province with an annual operating Sky bet sports betting APP income of 100 million yuan。
Where is the secret?
Activating History History Inheritance
& ldquo;，One day dream back to thousands of years & rdquo; I am the most memories of the most memories of tourists who have been to Qingming Shangheyuan。Pedestrians wearing the Song Dynasty clothing，Recruitment、Imperial Division and other plots are staged in the park，The large -scale real -world drama "Yue Fei Gun Picks the Liang Liang King" is even more war horse、Cannon Sounds & Hellip; & Hellip; rich Song Dynasty breath comes，Give tourists a strong visual impact and shock of the soul。
Reapped history、Culture & ldquo; activation & rdquo; is the key to the success of Qingming Shanghe Garden，This concept affects the development of the entire Kaifeng cultural tourism industry。Sky bet sports betting APP Zhou Xudong, general manager of Qingming Shangheyuan said: & ldquo; The development of cultural tourism should highlight cultural competition，Pay attention to the form of cultural expression，Big Gongfu Innovative Tourism Products in Cultural Connotation，So forming cultural tourism advantages。& rdquo;
Follow this concept，Qingming Shangheyuan gathered juggling、Cuju、qigong、Polo and other entertainment activities，It also invested 135 million yuan to create a large -scale water real -life performance "Great Song & Middot; Tokyo Menghua" and "Luohe War" and "Bao Gong Inspection" and other scenarios，Extended and improved the tourism industry chain，Drive the development of the entire Kaifeng cultural tourism industry。
Relying on the promotion of the festival project
Qingming Shanghe Garden won the national 5A -level scenic spot、National Cultural Industry Demonstration Base and other honorary titles，Faced with the results of more than one million tourists each year，Zhou Xudong is not worrying about high pillows，How to improve the quality of Qingming Shangheyuan。He focused his attention to the economy of the festival。
Current，Qingming Shangheyuan has created a folk culture festival、Qingming Culture Festival、Dragon Boat Festival Culture Week、Chrysanthemum Culture Festival and other unique festival brands and theme activity brands。The development of these large -scale activities not only brings economic benefits，It also greatly improves the popularity of the scenic area。According to statistics，2013，In Sky bet sports betting APP the Thirteenth Folk Culture Festival、China (Kaifeng) Qingming Culture Festival、China (Kaifeng) The first Dragon Boat Festival Culture Week、China (Kaifeng) The 31st Chrysanthemum Culture Festival Four Festival Meetings will be held，The scenic area realizes the income of about 50 million yuan，More than 300 media reports at home and abroad or reproduced the relevant information of Qingming Shangheyuan，show the deep cultural heritage of Kaifeng to the world。
& ldquo; Cultural projects should be prosperous in the market，The auspicious gas of culture must be、Qi of the people、Lingxiu Qi、Fantasy Qi is implemented in high -quality projects，Never improve，can always maintain upward momentum。& rdquo; Zhou Xudong said。
Capital operation thick accumulation
Accelerate the change of economic sky bet online casino development in the country，Under the background of structural reform to promote structural adjustment，Qingming Shangheyuan is also planning the future。Reform、Listing has become the best choice for Qingming Shanghe Garden。
& ldquo; Reform can make the enterprise clearer property structure，True standardized operation; enter the capital market，will get more sources of funds，Reduce corporate operation risk，Complete the rapid development of the enterprise。This，The brand value of Qingming Shangheyuan will be greatly increased，Product competitiveness will be further strengthened，Product competitiveness will be further strengthened。& rdquo; The blueprint in Zhou Xudong's heart is very clear。
It is understood，Qingming Shanghe Garden is integrating external sky bet online casino tourism resources，Increase the construction of smart scenic spots and the marketing strength of mobile Internet，Building the Qingming Shanghe Garden Hot Spring Resort in 2 years to 3 years，Perfect and improve night travel products，Change the business mode，Expansion from business format，Rich cultural connotation，Extend the enterprise industry chain，Gradually set up hotel business companies、International Travel Agency、Tourist Marketing Company, etc.，Make Qingming Shangheyuan from a single ticket economy to the development of comprehensive tourism economy，Construction of Qingming Shanghe Garden as soon as possible into the largest city in the Central Plains two -day trips for leisure and vacation travel destinations。(originated from: Henan Daily September 17th Edition 7)
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